Happy Monday! For those of you in the States, we hope you had a great Thanksgiving holiday and break. We definitely did.
It’s never easy to get back in the groove once you enjoy a few days away from the work scene, so what better way to kick off the post-holiday work week than with an e-book giveaway.
Lay-Z-Boy philosophers and zealous futurists have been declaring the monumental fall of cable TV and, from the ashes, the meteoric ascendance of Web video. If you are one of those people, your heart is about to be broken.
Cable television isn’t going anywhere for awhile.
There is simply too much money being made between networks, content creators and subscribers. The problem is that subscribers are beginning to dwindle in numbers, likely due to general dissatisfaction with cable prices, options and packages that charge for hundreds of unwanted channels that very few customers actually want.
Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.
For most companies, there is an appropriate social strategy to explore, identify and define. But you shouldn’t assume it to be so. Our advice to companies is not to jump on Facebook because everyone is doing it. Do the work upfront to truly define your audiences, examine and communicate your overall business strategy, and from there define your marketing strategy, from which will flow your social strategy.
When a co-worker gets a new job, a friend moves out of the state, new relationships begin or old relationships end, your world can feel a little out of control. When the Dow plunges, companies re-structure, budgets change or crisis strikes, your client accounts can take the same overwhelming role. It’s times like these when I have to remind myself that change is the only constant.
It may seem simple, but I think everyone must harness an important skill to deal with the constant changes bound to occur, and, PR pros especially, must own it. So how do we handle so much change so fast? We must learn to adapt.
Companies have been experimenting with social media for some time now to figure out how this new way of communicating and sharing can best work to their advantage. Social media has opened up several doors for companies of all sizes, from large corporations all the way to mom and pop restaurants.
This is great. Experimenting with technology to find new ways to connect with the people who care about your company leads to exciting opportunities and results.
