Once you’ve selected the right social media channels for your company’s online communication strategy, it’s time to think about the type of content you want to share. Keeping your channels regularly updated with fresh and interesting content will be important going forward, as those channels will serve as the hub for your content marketing activity.
Let me preface that content creation is a major undertaking that requires a lot of time, energy and thoughtful input—especially when you have several social media accounts to manage. If you want to be at the top of your social media game, I suggest creating a social media editorial calendar for each channel you operate. This simple, yet effective tool will serve as the playbook for your social media strategy. Here’s my advice to help you get started: