Getting social media channels up and running has become simpler as more brands get engaged and involved online. However, building and maintaining an effective process for launching new accounts requires more than just simply choosing a name and uploading a logo. Like any project, it’s best to start by pulling all of the pertinent pieces together before you start creating new social media accounts for your business. In this case, there is some foundational work at play that can save your business time and money.
Posts Tagged: Social Media
At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
As is common in the technology and social media space, something is always changing…particularly on Facebook. Once Facebook page admins get used to doing something one way on our pages, Facebook makes one small change and we have to tweak our strategy or learn something new.
Lately, Facebook page admins have noticed a decrease in organic reach. Why? Here are a few recent updates on Facebook algorithm changes:
In the rush to not be left behind by the new digital wave, companies flocked to Facebook, Twitter, YouTube and other social networks to set up their accounts and “be there” for customers. While this was a great demonstration of the power of social media, and widespread adoption helps in developing stronger relationships, it did lead to several problems.
Amidst issues with unclear ownership of these new accounts and a lack of process for handling customer service matters, one additional concern still infers today: a lack of brand consistency on social media.
In the lightning fast world of the Internet, communication platforms and digital marketing trends come and go. Remember using AOL Instant Messenger or MySpace? Seems like forever ago, doesn’t it? However, unlike other “prehistoric” platforms, there’s one digital communication tool that hasn’t gone extinct—email! Even in a world where social media networks like Facebook, Twitter and Instagram have stolen the spotlight, email remains a force to be reckoned with when it comes to direct marketing and lead generation.
As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).