On TV, Stephanie McMahon plays a vile, hated villain. In real life, she’s a mother of three and chief brand officer for World Wrestling Entertainment (WWE)—a multi-billion dollar enterprise. She’s also a producer of one of the highest ranking weekly cable programs, Monday Night Raw, which continually draws 4 million-plus viewers each week. So, why… Read more »
Posts Tagged: Social Media
The topic of using social media for B2B companies is nothing new, however the way B2B companies are using social media to drive value is evolving.
A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community.
A lot changes in the world of social media every month, so you can imagine how much has changed over the course of a few years. It’s unreal.
While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique way to engage with your target audience on a personal level, this is it.
Getting social media channels up and running has become simpler as more brands get engaged and involved online. However, building and maintaining an effective process for launching new accounts requires more than just simply choosing a name and uploading a logo. Like any project, it’s best to start by pulling all of the pertinent pieces together before you start creating new social media accounts for your business. In this case, there is some foundational work at play that can save your business time and money.