Posts Tagged: Social Media

How to Use Google Hangouts: 11 Keys For Success

Posted by in Social Media.

While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique way to engage with your target audience on a personal level, this is it.

Case Study: Atlas Oil Company Fuels the Chevrolet Detroit Belle Isle Grand Prix

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

Facebook Algorithm Changes: An Overview For Page Admins to Gain Clarity

Posted by in Social Media.

As is common in the technology and social media space, something is always changing…particularly on Facebook. Once Facebook page admins get used to doing something one way on our pages, Facebook makes one small change and we have to tweak our strategy or learn something new.

Lately, Facebook page admins have noticed a decrease in organic reach. Why? Here are a few recent updates on Facebook algorithm changes:

Brand Consistency on Social Media: Your Company’s Next Step

Posted by in Social Media.

In the rush to not be left behind by the new digital wave, companies flocked to Facebook, Twitter, YouTube and other social networks to set up their accounts and “be there” for customers. While this was a great demonstration of the power of social media, and widespread adoption helps in developing stronger relationships, it did lead to several problems.

Amidst issues with unclear ownership of these new accounts and a lack of process for handling customer service matters, one additional concern still infers today: a lack of brand consistency on social media.

How to Boost Lead Generation With Social Media & Email Marketing

Posted by in Social Media.

In the lightning fast world of the Internet, communication platforms and digital marketing trends come and go. Remember using AOL Instant Messenger or MySpace? Seems like forever ago, doesn’t it? However, unlike other “prehistoric” platforms, there’s one digital communication tool that hasn’t gone extinct—email! Even in a world where social media networks like Facebook, Twitter and Instagram have stolen the spotlight, email remains a force to be reckoned with when it comes to direct marketing and lead generation.