Posts Tagged: Social Media

Brand Consistency on Social Media: Your Company’s Next Step

Posted by in Social Media.

In the rush to not be left behind by the new digital wave, companies flocked to Facebook, Twitter, YouTube and other social networks to set up their accounts and “be there” for customers. While this was a great demonstration of the power of social media, and widespread adoption helps in developing stronger relationships, it did lead to several problems.

Amidst issues with unclear ownership of these new accounts and a lack of process for handling customer service matters, one additional concern still infers today: a lack of brand consistency on social media.

How to Boost Lead Generation With Social Media & Email Marketing

Posted by in Social Media.

In the lightning fast world of the Internet, communication platforms and digital marketing trends come and go. Remember using AOL Instant Messenger or MySpace? Seems like forever ago, doesn’t it? However, unlike other “prehistoric” platforms, there’s one digital communication tool that hasn’t gone extinct—email! Even in a world where social media networks like Facebook, Twitter and Instagram have stolen the spotlight, email remains a force to be reckoned with when it comes to direct marketing and lead generation.

How to Turn Facebook Posts into Tweets (and Vice Versa)

Posted by in Social Media.

As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).

“OMAHA!” – Online Customer Service Requires Pre-Snap Preparation

Posted by in Social Media.

Customer service engagement is not something that is necessarily easy for brands. Expectations can run high and no-win situations often arise but refusing to assist customers is not an option for any business. Online customer service carries even more pressure due to the potential for things to go ‘viral,’ as well as the general fact that the audience for any engagement can be hundreds, even thousands. This is why having a customer service plan in place is necessary before any assistance is offered, not only to protect the brand from problematic responses, but also to provide the best help possible for customers.

How to Empower Company Brand Ambassadors to Share Online Content

Posted by in Social Media.

Your mom isn’t the only one who will like and share your company’s most recent blog post. But you know who will? Let me give you a hint. You spend more time with them than your friends or family, you sometimes eat lunch together and most importantly for this post, they’re your strongest brand ambassadors. If you think I’m talking about your co-workers, you’re correct.

Social Media Editorial Calendar – Tips For Creating One

Posted by in Social Media.

Once you’ve selected the right social media channels for your company’s online communication strategy, it’s time to think about the type of content you want to share. Keeping your channels regularly updated with fresh and interesting content will be important going forward, as those channels will serve as the hub for your content marketing activity.

Let me preface that content creation is a major undertaking that requires a lot of time, energy and thoughtful input—especially when you have several social media accounts to manage. If you want to be at the top of your social media game, I suggest creating a social media editorial calendar for each channel you operate. This simple, yet effective tool will serve as the playbook for your social media strategy. Here’s my advice to help you get started: