Posts Tagged: Media Relations

Working Backwards to Solve a Marketing Problem

Posted by in Advertising, Brand Strategy, Business Management, Marketing, Media Relations, Search Engine Optimization, Social Media, social networking.

You picture thousands in new sales, but you haven’t roadmapped the way forward…by working backwards. In addition to jumping right to tactics without first discovering and defining strategy, a mistake many make when launching a marketing program is that they’ve fast forwarded right to results, without thinking first about the path to get there. Let… Read more »

11 Important Takeaways From the #HAPPO Twitter Chat

Posted by in Media Relations.

Here are 11 common pieces of PR job advice that were frequently repeated during the first HAPPO Twitter chat.

My Personal Marketing Thank-Yous

Posted by in Advertising, Brand Strategy, Business Management, Graphic Design, Marketing, Media, Media Relations, Social Media, Web.

Thanksgiving is here…time to give thanks: For innovative technology that strives daily to make my life easier, more robust and professionally fulfilling. (e.g., Tweetdeck, Netvibes, Vocus, HARO, PR Newswire, and more.) For companies who put strategy before tactics when developing marketing programs. For talented and inspiring coworkers. For clients who entrust a very precious asset—reputation—to… Read more »