Many of our clients, particularly those who utilize our graphic design services, have questions pertaining to the wide world of color. Commonly asked questions include: “Why does this blue logo look purple on my computer screen?” “Will this newsletter be this dark when it is printed?” And the list goes on… Color can be a… Read more »
…this might be enough to make the likes of Chris Heckman and the rest of our design team cringe: The rejected Obama logos. I guess it’s not fair to pick on rejected logos, but it’s pretty clear that what they ended up with was head and shoulders above the other initial ideas.
I think Apple has it just about right. They do this sort of thing extremely well…in print, online, on T.V., and in their packaging. Through minimal use of words (but maximum use of imagery), Apple is able to convey a message clearly and succinctly. Notice how big the Apple logo is…if you notice it at… Read more »
At Identity, we believe that, when it comes to advertising and graphic design, less is usually more. Keep the message singular and clear. Don’t clutter your art with conflicting and confusing messages. Your logo doesn’t necessarily need to cover the entire top of the page. It’s okay to maximize your message through the employment of… Read more »
