Posts Tagged: Facebook

The New Facebook Platform: Can Facebook Replace TV?

Posted by in Social Media, Web.

Lay-Z-Boy philosophers and zealous futurists have been declaring the monumental fall of cable TV and, from the ashes, the meteoric ascendance of Web video. If you are one of those people, your heart is about to be broken.

Cable television isn’t going anywhere for awhile.

There is simply too much money being made between networks, content creators and subscribers. The problem is that subscribers are beginning to dwindle in numbers, likely due to general dissatisfaction with cable prices, options and packages that charge for hundreds of unwanted channels that very few customers actually want.

VIDEO: Facebook Revamps News Feed, Reactions from Detroit Free Press' Mark W. Smith

Posted by in Social Media, Video.

Oh dearest Facebook, how we love to hate thee. You are so fond of making sudden changes that disrupt the lives of your beloved users, causing them to go wild with protests on every existing social network, including your own. How dare you up and change your platform without giving at least 24 hour notice!

Can you tell I’m purposely being dramatic? If not, well I am! If you’ve logged on to Facebook today, you noticed there are some interesting changes to the news feed, such as a real time news ticker in the right corner and the option to note which friends’ stories are important to you, amongst others.

Look Before You Leap: How to Use Facebook Strategically

Posted by in Brand Strategy, Content, Social Media, social networking.

Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.

Why Relying Only on Social Media Won't Always Work

Posted by in Media Relations, Social Media.

Companies have been experimenting with social media for some time now to figure out how this new way of communicating and sharing can best work to their advantage. Social media has opened up several doors for companies of all sizes, from large corporations all the way to mom and pop restaurants.

This is great. Experimenting with technology to find new ways to connect with the people who care about your company leads to exciting opportunities and results.

Personal or Professional: Friending Your Boss on Facebook

Posted by in Business Management, Social Media.

Your boss may be friendly, but is he or she Facebook friend worthy?

I think we can safely say that Facebook tends to pop up in the workplace from time-to-time. Whether through client work, conversation, sharing photos or distracting us from that important deadline, it’s a common occurrence.

But when it comes to being Facebook friends with the people you work with, specifically your supervisor, manager, director or anyone who in some way or another fills a roll as your “boss,” it’s important to tread carefully.

Shut Up. Be Your Brand.

Posted by in Brand Strategy.

A past client, a restaurant owner, sat down across from me and declared with frustration, “We want to be perceived as the best place for locals to come hang out. We know this strategy will not only bring the locals, but also, the tourists, because they love to be where the locals hang out.” My obvious question was, “ARE you the best place to hang out?”