Posts Tagged: brand monitoring

Is Your Social Media Strategy Worthy of a Golden Globe?

Posted by in Social Media.

On Sunday, the Golden Globes officially kicked off the Hollywood awards season. As I was watching actors and actresses walk on stage to accept their awards, I couldn’t help but notice that many of the factors that go into winning a Golden Globe can also be applied to executing a successful social media strategy. It all starts with an award-worthy screenplay…

Brandjacking—What’s Mine is (Not) Yours

Posted by in Brand Strategy.

I started my Wednesday morning last week with a very disturbing e-mail from Brandon Chesnutt, our director of social media, sharing two unbelievable screen shots from a new competitor in the market. We’ll call her Voldemort. The first image was taken directly from Voldemort’s home page. As you can see from the following images from our… Read more »