• 22222982198_11d08fda50_z

    This article was originally published by Chain Store Age.

    The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

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  • Women interviewing a man

    As we have previously shared on the Identity blog, proper preparation is a key component of any successful media interview. However, many company leaders don’t always know where to begin the preparation process, especially if this is their first time talking to a reporter. Moreover, they may not have an experienced PR professional or agency in their corner to work with them beforehand to talk through the opportunity.

    If you're attempting to navigate the waters of media relations for the first time, here are some simple tips and tricks you can do on your own to prepare:

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