• amazon-prime-day

    Amazon Prime Day: Success or Epic Fail?

    , Posted on Jul 24

    Advertising was through the roof, and the buzz about Amazon Prime Day was all over major news stations and popular social media channels. With that kind of high-level coverage, one would assume the online retailer’s deals were going to be glorious. However, the aftermath of Prime Day left customers disappointed and confused.

    Highlights of Prime Day didn’t include the actual sale itself, but the random mix of hysterical items for sale, ranging from brass knuckles, shoe horns and Tupperwear to ukuleles, silicone spoon rests and a plate of ham. Customers took to Twitter to complain about the sale, calling it more of a “garage sale” than super sale, which caused the hashtag #PrimeDay to become overshadowed by #PrimeDayFail. Such criticism illustrates the risks and potential rewards for Amazon cooking up such a strong campaign around the so-called “epic” sale, only to fall flat on the actual delivery.

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    Logo Design Lessons From the Campaign Trail

    , Posted on Jul 22

    It seems as though campaign season has started early. With more than 16 months until the next presidential election, there are already more than 20 candidates who have declared their intention to be the next American president. The upcoming barrage of campaign calls may seem a nuisance to some, but we should not overlook the opportunity to learn some poignant logo design lessons on branding and visual identity from the quickly mounting, literal landscape of yard signs.

    As a point of reflection, the 2008 campaign of President Barack Obama was notably the first time in American history that a campaign logo was used (and well executed) as a foundation for broader marketing strategy. During the course of that election (and the subsequent 2012 election), the signature O with red and white horizon stripes was repurposed, incorporated and evolved into design efforts targeting virtually every conceivable demographic in the country.1 That strategic design success has certainly been noted, and replication attempts are in progress by the current crop of candidates.

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