At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
I’m very passionate about providing PR advice to students and recent grads to help them succeed during their careers. It’s part of the reason why I manage the Help a PR Pro Out Michigan Report and return to my alma mater, Central Michigan University, to speak to the PRSSA chapter whenever I’m available to do so.
I recently spoke at the annual CMU PRSSA Spring Conference, themed PR Highway. Rather than talking about social media trends or delivering a “how to” talk, I decided to focus on sharing the essential skills PR pros must have to succeed in this industry. The skills I discussed apply to a variety of career choices, because let’s face it, there is no “one size fits all” approach to PR anymore.
What are the social media strategies and tactics companies often overlook? Where do the opportunities exist for improving existing social media programs? How do I take my social media strategy to the next level?
These were just a few of the questions addressed during Identity’s Supercharge Your Social Media workshop. Hosted at the Identity office, this event offered insight into the social media trends, opportunities and challenges our team is currently tracking and tackling on a daily basis.
As is common in the technology and social media space, something is always changing…particularly on Facebook. Once Facebook page admins get used to doing something one way on our pages, Facebook makes one small change and we have to tweak our strategy or learn something new.
Lately, Facebook page admins have noticed a decrease in organic reach. Why? Here are a few recent updates on Facebook algorithm changes:
When consumers book a stay at a Hilton or Marriott or Holiday Inn, they typically don’t know (or necessarily care) who is behind the scenes running the show and making sure their needs and expectations are met. For that reason, many industry executives don’t fully appreciate the value of strategic public relations for hotel management companies and what it can do for their business. But the truth is, a smart media and marketing plan can greatly increase awareness and ultimately expose hotel management companies to other key audiences including hotel owners, operators, developers and investors.
Bloggers are a powerful group of people. Their readers can be fiercely loyal, genuinely care for the writer’s opinion and experiences and usually keep coming back for more.
Adding a blogger outreach component to your social media or marketing plan is similar to a media relations, but you’re pitching “regular” people, people who found a knack for writing about their passion and building a community around it. Finding the right bloggers interested in your service or product can result in a review, giveaway, general awareness about your offerings and who knows – hopefully even new customers! Original blog posts are great content to link to and add another layer of credibility when offering honest feedback.