There is no shortage of social media monitoring tools available, and one can easily become overwhelmed when doing research to find the best one for your business.
Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and appeal. It’s extremely important to be sure you’re paying attention to new Web design trends and developments to determine if they’re applicable, and more importantly, beneficial to your brand.
Sometimes I get really passionate about things, and lately I’ve been noticing a lot of out-of-place nonsense on LinkedIn. As we all know, Wikipedia is always right so here’s their definition of LinkedIn: LinkedIn /ˌlɪŋkt.ˈɪn/ is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.
As the social media landscape continues to evolve, brands are refining their approach to social media and looking for new ways to take their strategy to the next level. However, in their search for the next big thing, there’s one important tactic companies tend to overlook—empowering employees to serve as brand ambassadors.
At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
Shannon Paul, vice president and social media strategist at Fifth Third Bank, reached out to me to share this new social campaign she was managing for her company. I thought it was very creative, so I asked her to guest blog to share more about how this campaign went from an idea to execution