• An Overview of PR Measurement Metrics

    , Posted on Mar 10

    There’s no denying that companies experience a sense of joy when they see their name in the media—in a positive aspect, of course. It’s that third-party credibility and capability to grab the attention of decision makers that ultimately helps companies build their brand and gain awareness of company initiatives, thought leadership and commentary by trusted industry experts.

    Aside from joy and increased consumer awareness, there are a number of metrics that PR professionals utilize to measure the value of each media placement or company mention.

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  • Off-site Strategic Planning Meeting

    One of the most important roles of a healthy leadership team is setting both short and long-term goals. But as we all know, simply setting goals isn’t enough. They must be frequently reinforced, monitored, measured and reviewed to ensure that they are on track and in alignment with your company’s vision and values.

    But, that is easier said than done. As most entrepreneurs and business leaders will attest, the chaos of a normal workday can be, and often is, all-consuming. Most of us spend the majority of each day solving problems and putting out fires, engaged in the day-to-day minutiae of operations. We simply don’t have the time to share our vision and goals with our team.

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