Recently, Sabra Hummus, Blue Bell Ice Cream and Amy’s Kitchen attracted negative press about their product recalls for possible presence of Listeria Monocytogenes. A food or product recall is always a tricky touch point for businesses and their PR teams, and these companies are far from the only ones facing this same challenge.
According to the U.S Food & Drug Administration, 185 food products have been recalled thus far in 2015 alone, 31 due to listeria concerns. So why didn’t we hear about these other recalls? Was it because smaller product quantities were affected? The products were not as popular or widely consumed? Or, did they have a better PR team diligently working behind the scenes?Continue Reading