It seems like there’s always something going on that everyone is talking about. Especially on social media, trends can appear out of almost nowhere every day. If you're a marketing director, community manager or anyone with the task of monitoring and growing a brand's digital presence, keeping up with these conversations is incredibly important, but it can seem daunting, if not impossible.
Many of these trends, especially major media events such as playoffs, award shows and even television season finales can draw massive followings. To a keen marketer, this means a broad audience looking for ways to engage. In the past (by which I mean within the past half-decade, because social media changes that fast!), large companies built dedicated rooms called Command Centers with advanced software and multimedia displays for tracking conversations around their brand.Continue Reading