Four Social Media Strategies You Shouldn’t Ignore in 2014

Posted by in Social Media.

What are the social media strategies and tactics companies often overlook? Where do the opportunities exist for improving existing social media programs? How do I take my social media strategy to the next level?

These were just a few of the questions addressed during Identity’s Supercharge Your Social Media workshop. Hosted at the Identity office, this event offered insight into the social media trends, opportunities and challenges our team is currently tracking and tackling on a daily basis.

Facebook Algorithm Changes: An Overview For Page Admins to Gain Clarity

Posted by in Social Media.

As is common in the technology and social media space, something is always changing…particularly on Facebook. Once Facebook page admins get used to doing something one way on our pages, Facebook makes one small change and we have to tweak our strategy or learn something new.

Lately, Facebook page admins have noticed a decrease in organic reach. Why? Here are a few recent updates on Facebook algorithm changes:

Strategic Public Relations for Hotel Management Companies: Why it’s Critically Important

Posted by in Media Relations.

When consumers book a stay at a Hilton or Marriott or Holiday Inn, they typically don’t know (or necessarily care) who is behind the scenes running the show and making sure their needs and expectations are met. For that reason, many industry executives don’t fully appreciate the value of strategic public relations for hotel management companies and what it can do for their business. But the truth is, a smart media and marketing plan can greatly increase awareness and ultimately expose hotel management companies to other key audiences including hotel owners, operators, developers and investors.

How to Find Bloggers For Brand Partnerships

Posted by in Social Media.

Bloggers are a powerful group of people. Their readers can be fiercely loyal, genuinely care for the writer’s opinion and experiences and usually keep coming back for more.

Adding a blogger outreach component to your social media or marketing plan is similar to a media relations, but you’re pitching “regular” people, people who found a knack for writing about their passion and building a community around it. Finding the right bloggers interested in your service or product can result in a review, giveaway, general awareness about your offerings and who knows – hopefully even new customers! Original blog posts are great content to link to and add another layer of credibility when offering honest feedback.

Responsive Web Design: What It Is & Why You Need It

Posted by in Creative.

Have you ever pulled up a website on your phone or tablet and it looked different (not in a good way) than you’re used to seeing it on a desktop? You’re easily frustrated by all the pinching, zooming and panning you have to do so you can read it…right? If so, chances are, the site doesn’t have a responsive Web design.