• news

    In the world of up-to-the-second, round-the-clock, trend-focused news coverage, you have already witnessed dozens of examples of newsjacking—whether you realized it or not.

    For those unfamiliar with the term "newsjacking"—made popular by David Meerman Scott who wrote the book on it (literally)you may still recognize the concept in practice.

    Continue Reading
  • Beautiful young brunette sitting in a cafe, drinking coffee and reading newspapers

    Several weeks ago, I was very fortunate to appear on one of the panels at Techweek Detroit focused on how entrepreneurs and startups can generate awareness in the media. Moderated by Jeff Musson, CEO of Dynamicnetwork.com and founder of Northof41.org, the group’s panel featured some of Detroit’s most esteemed members of the media, including:

    The purpose of the panel was to provide members of the local tech community – many of which are entrepreneurs – with a behind the scenes look at how to get their company noticed by media decision makers.

    Continue Reading