At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site. Challenge: To support Verizon Wireless Midwest Area’s (MWA) growing need for its own online publishing platform, Identity designed and launched a region-based blog on Tumblr in 2011. When the interest in creating more original content grew, we proposed moving the blog from Tumblr to WordPress to better align with an editorial and storytelling strategy.
In the lightning fast world of the Internet, communication platforms and digital marketing trends come and go. Remember using AOL Instant Messenger or MySpace? Seems like forever ago, doesn’t it? However, unlike other “prehistoric” platforms, there’s one digital communication tool that hasn’t gone extinct—email! Even in a world where social media networks like Facebook, Twitter and Instagram have stolen the spotlight, email remains a force to be reckoned with when it comes to direct marketing and lead generation.
When I peruse my Facebook news feed and the Web, I notice many things wrong with the use of photos on company pages. Choosing the perfect photo can be time consuming and frustrating, but someone needs to lay down basic ground rules. Allow me to share those rules. My hope is these four simple tips for finding and using photos online will save you and/or your company time, money and embarrassment.
When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing those ideas that are out of your comfort zone can often pay off in a big way.
To ensure your new marketing approach is a good fit, you should consider three things:
The new year is well underway. You should be out of your holiday haze and working hard toward whatever resolutions or goals you set for yourself and your company this year.
If you work or play on the social Web in any manner, I’d like you to do something for me. Really, it will benefit all of us who value social media. I’d like you to take the following social media pledge. I’m not asking too much. I promise. Read on…
As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).