As the social media landscape continues to evolve, brands are refining their approach to social media and looking for new ways to take their strategy to the next level. However, in their search for the next big thing, there’s one important tactic companies tend to overlook—empowering employees to serve as brand ambassadors.
At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
Shannon Paul, vice president and social media strategist at Fifth Third Bank, reached out to me to share this new social campaign she was managing for her company. I thought it was very creative, so I asked her to guest blog to share more about how this campaign went from an idea to execution
Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the financial resources, human capital or technical knowledge to create a custom website upon a new business venture.
How to use social media to land a job is a topic that never seems to lose interest among job seekers…especially those who are looking for a job doing social/digital work. The most natural starting point is LinkedIn because it’s the dominant network that caters to professionals and job seekers. But, you’re doing a disservice to yourself if you just focus on LinkedIn. Companies are everywhere online, from blogs, to Instagram to Vine.
This month, one of Identity’s largest clients made a huge leap forward in regards to their social media program. With a few keystrokes, they granted their employees access to social media at work for the first time. Now, more than 13,000 of their team members can post on Facebook, browse Pinterest and comment on LinkedIn groups right from their work computers.