When I meet new people and the typical small talk begins, one of the first questions asked is “What do you do?”, to which I respond, “I work in PR”. One of the following responses follows quickly thereafter. You work in PR? That’s amazing! Is it just like Samantha in Sex and the City? That… Read more »
…and why you need it to be perfect. You’ve heard the expression, “Don’t let the perfect become the enemy of the good.” Well, the opposite might be said of your company’s website: Don’t let the good become the enemy of the perfect. So many small and medium-sized businesses are comfortable enough knowing that their website… Read more »
If you’re still trying to figure out how your news shares on the Web, here are three best practices that we’ve picked up.
Thanksgiving is here…time to give thanks: For innovative technology that strives daily to make my life easier, more robust and professionally fulfilling. (e.g., Tweetdeck, Netvibes, Vocus, HARO, PR Newswire, and more.) For companies who put strategy before tactics when developing marketing programs. For talented and inspiring coworkers. For clients who entrust a very precious asset—reputation—to… Read more »
There are a lot of things that make social media communication in a regulated business challenging to say the least, but many myths often permeate this environment.
One common website error is keyword rich text embedded into images. The problem with creating text as an image is it’s not search engine friendly.
