We often advise clients that they need to be authentic when communicating via social media. People need to know they are hearing from a person within the business and not the brand. People relate to humans – not corporate identities. Especially when mistakes occur. And that’s the key to today’s communication lesson: We are all… Read more »
I debated whether I wanted to write a resume and cover letter suggestion post because the topic is widely covered, but my recent experience proves that job seekers still need advice on how to successfully land an interview.
Identity is hiring an assistant social media strategist, and I’ve received several cover letters and resumes in the past week or so. I’m disheartened to say that only a select few stood out because job seekers are still making the same mistakes. Most are common mistakes that could easily be avoided by having two or three people review materials before sending them over to a prospective employer. It’s been awhile since I had to review resumes, so along with some of the common mistakes, I’m also seeing some new additions to resumes that do absolutely nothing to help the job seeker secure an interview.
Lay-Z-Boy philosophers and zealous futurists have been declaring the monumental fall of cable TV and, from the ashes, the meteoric ascendance of Web video. If you are one of those people, your heart is about to be broken.
Cable television isn’t going anywhere for awhile.
There is simply too much money being made between networks, content creators and subscribers. The problem is that subscribers are beginning to dwindle in numbers, likely due to general dissatisfaction with cable prices, options and packages that charge for hundreds of unwanted channels that very few customers actually want.
Oh dearest Facebook, how we love to hate thee. You are so fond of making sudden changes that disrupt the lives of your beloved users, causing them to go wild with protests on every existing social network, including your own. How dare you up and change your platform without giving at least 24 hour notice!
Can you tell I’m purposely being dramatic? If not, well I am! If you’ve logged on to Facebook today, you noticed there are some interesting changes to the news feed, such as a real time news ticker in the right corner and the option to note which friends’ stories are important to you, amongst others.
Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.
B2B companies seem to take comfort in a common denial that their organizations are capable of achieving brand persona. In other words, a “brand” is something that the Apples and the Nikes of the world have, but Johnson & Thomas P.C. can’t expect to have—nor should they care about—a brand experience. In the B2B world, a great many purchasing decisions are made on a comfort level—we entrust our company’s endeavors to those with a proven track record, and we prefer to work with people and organizations that we “like.” That “like” factor is all about experience, and until we begin working with another company, we base it all on perception.
