Posts Categorized: Social Media

Landing Page Best Practices: The Do’s and Don’ts of Landing Page Optimization

Posted by in Social Media.

Launching a new product or service? Trying to get people to sign up for an event? Why not launch a landing page as part of your digital marketing campaign? When supported by other forms of digital marketing, such as email marketing, social media and paid search, landing pages are an effective way to drive awareness, increase conversions, collect leads and boost ROI.

Social Media Recruiting Strategies – Four Mistakes to Avoid

Posted by in Social Media.

It’s no secret that I spend a lot of time evaluating and auditing company websites and social media programs. More recently, much of my energy and effort has been focused on helping organizations improve their social media recruiting strategies. After analyzing the efforts of dozens upon dozens of companies big and small, there were several instances where companies did a lot of things right (which is positive and encouraging). Unfortunately, there were also a number of key areas where companies often miss out on important opportunities.

Five Humorous (But Very Serious) LinkedIn Profile Etiquette Tips

Posted by in Social Media.

Sometimes I get really passionate about things, and lately I’ve been noticing a lot of out-of-place nonsense on LinkedIn. As we all know, Wikipedia is always right so here’s their definition of LinkedIn: LinkedIn /ˌlɪŋkt.ˈɪn/ is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.

Social Media Training For Employees: 8 Best Practices to Keep in Mind

Posted by in Social Media.

As the social media landscape continues to evolve, brands are refining their approach to social media and looking for new ways to take their strategy to the next level. However, in their search for the next big thing, there’s one important tactic companies tend to overlook—empowering employees to serve as brand ambassadors.