A few weeks ago, a local organization here in Detroit was promoting the launch of its new website and blog. The company celebrated the launch by hosting a Facebook contest and giving away prizes, which is not an uncommon practice. The contest was outlined on a post that was featured on the newly launched blog. Normally, I’m not one to click on this type of posts. However, I was intrigued. I thought, “OK, I’ll bite.” What I experienced next reminded me why blog content seeding truly matters.
Posts Categorized: Social Media
Social media is a fantastic way to feature your organization’s spirit and work culture, no matter what its size. Organizations with multiple locations across cities, states and countries often have a plethora of events happening all year long, and many of them probably want to share photos of what they’re up to.
Once you’ve selected the right social media channels for your company’s online communication strategy, it’s time to think about the type of content you want to share. Keeping your channels regularly updated with fresh and interesting content will be important going forward, as those channels will serve as the hub for your content marketing activity.
Let me preface that content creation is a major undertaking that requires a lot of time, energy and thoughtful input—especially when you have several social media accounts to manage. If you want to be at the top of your social media game, I suggest creating a social media editorial calendar for each channel you operate. This simple, yet effective tool will serve as the playbook for your social media strategy. Here’s my advice to help you get started:
As Twitter and Facebook become engrained into the lives of more people every day, companies are being pressed to draw lines in the sand. Establishing brand social media policies is not just a suggestion, but a necessity, in a day and age where one person’s poor judgment can transform public perception of his or her employer.
While every industry has examples of employees behaving badly, perhaps no set of workers have their digital comments under higher scrutiny than professional athletes. As teams continue to try to find a balance between allowing their prized employees to feel comfortable and still have defined brand social media policies that protect their interests, so, too, do companies looking to tiptoe the fine line between expectations and rules.
Hope you don’t mind, but we’re taking a break from our typical PR/marketing/social media/creative content to share recent recognition we’ve received that we’re very proud of. We may be in the business of helping companies share important messages and spread news to various audiences, but every so often, we like to highlight accomplishments from our agency, too!
If I had to choose the most important social media theme for 2013, it would be content. Yes, major platforms like Twitter, Facebook, Pinterest and LinkedIn have all rolled out big updates and changes this year, but great content is the key to success on these and every other social platform. The focus on stellar content has become increasingly important. Create amazing content, and people will love your company and buy your products/services. It seems so obvious, right? So much easier said than done. Amazing content doesn’t just happen. It requires research, planning, strategy, execution and maximization (with more sprinkled in between). Sadly, many content creators think what they are sharing online is more than worthy of our time to read it…but it’s the opposite.