While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique way to engage with your target audience on a personal level, this is it.
Posts Categorized: Social Media
When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts. More specifically, are they regularly creating and sharing information via a blog, newsroom or other channel in an effort to keep audiences engaged, drive visitors to targeted landing pages and impact long-tail SEO efforts?
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.
Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out in a sea of candidates by demonstrating your abilities and knowledge of the digital/social media realm.
Launching a new product or service? Trying to get people to sign up for an event? Why not launch a landing page as part of your digital marketing campaign? When supported by other forms of digital marketing, such as email marketing, social media and paid search, landing pages are an effective way to drive awareness, increase conversions, collect leads and boost ROI.
Getting social media channels up and running has become simpler as more brands get engaged and involved online. However, building and maintaining an effective process for launching new accounts requires more than just simply choosing a name and uploading a logo. Like any project, it’s best to start by pulling all of the pertinent pieces together before you start creating new social media accounts for your business. In this case, there is some foundational work at play that can save your business time and money.