Hollywood has the Golden Globes, music has the Grammy Awards and social media has the Shorty Awards. As social media has evolved from only a way to socialize online to a platform where businesses and organizations can engage with customers and address global issues, mainstream media is beginning to recognize adopters for their contributions to the social media movement.
Posts Categorized: Social Media
The public relations industry has changed dramatically during the past five or so years. Unfortunately, not all professionals have caught on, or up, to those changes.
I’ve encountered these scenarios too many times to count: More seasoned professionals refuse to budge out of their “this is how we’ve always done it and it works” mentality. Middle of the road professionals understand how PR has changed, but can’t quite figure out how to bring the old together with the new. And, new and soon-to-be new professionals think they’ve got it all figured out, but they don’t. Not even close. I’m talking to you, dear student, who put “social media expert” on the cover letter you sent me.
You don’t have to be a big, “sexy” consumer brand to see successful results on social media. Companies in the professional service industry are embracing social media as part of their integrated marketing and communications strategy and driving successful results, too.
Need proof? Just look at life insurance brand, New York Life. The 169-year-old company has received accolades from digital media publications like Digiday and Social Media Today for its genuine approach to social media.
This week, I had the great opportunity to sit down with the CEO of a well-known Michigan brand for a brief chat about social media, media relations and marketing. During the course of our conversation about social media and how it could move his company forward, he shared a thought regarding social media authenticity that stuck with me:
Last week, the Social Media Club Detroit (SMCD) crew gathered atop Detroit at Coach Insignia for a high-level look at the evolution of automotive social media through the eyes of the Big 3 – General Motors, Ford Motor Company and Chrysler.
After catching up with old friends and making new ones, the powerhouse panel took their seats to be guided by Identity’s very own Nikki Little as the panel moderator. Stimulating conversation and intriguing insight for the evening was provided by:
In the rush to not be left behind by the new digital wave, companies flocked to Facebook, Twitter, YouTube and other social networks to set up their accounts and “be there” for customers. While this was a great demonstration of the power of social media, and widespread adoption helps in developing stronger relationships, it did lead to several problems.
Amidst issues with unclear ownership of these new accounts and a lack of process for handling customer service matters, one additional concern still infers today: a lack of brand consistency on social media.