A lot changes in the world of social media every month, so you can imagine how much has changed over the course of a few years. It’s unreal.
Posts Categorized: Social Media
Recently, I’ve noticed many articles discussing the importance of work-life balance. Naturally, as a young professional, I usually scroll right past them. Why should I care about work-life balance when now is the time to focus on my work and elevate my career?
In the middle of July, Facebook updated its Facebook Pages Terms and no longer requires page administrators to run Facebook contests, offers and promotions through a third party app. Although it’s a bit easier and more cost effective to run a contest right on a Facebook page, there are many benefits of using a third party app. Here are four reasons why you should use a third party app to run Facebook contests.
While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique way to engage with your target audience on a personal level, this is it.
When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts. More specifically, are they regularly creating and sharing information via a blog, newsroom or other channel in an effort to keep audiences engaged, drive visitors to targeted landing pages and impact long-tail SEO efforts?
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.