Posts Categorized: Social Media

How to Find Bloggers For Brand Partnerships

Posted by in Social Media.

Bloggers are a powerful group of people. Their readers can be fiercely loyal, genuinely care for the writer’s opinion and experiences and usually keep coming back for more.

Adding a blogger outreach component to your social media or marketing plan is similar to a media relations, but you’re pitching “regular” people, people who found a knack for writing about their passion and building a community around it. Finding the right bloggers interested in your service or product can result in a review, giveaway, general awareness about your offerings and who knows – hopefully even new customers! Original blog posts are great content to link to and add another layer of credibility when offering honest feedback.

Spin Sucks Book Review: Worth the Read

Posted by in Social Media.

The public relations industry has changed dramatically during the past five or so years. Unfortunately, not all professionals have caught on, or up, to those changes.

I’ve encountered these scenarios too many times to count: More seasoned professionals refuse to budge out of their “this is how we’ve always done it and it works” mentality. Middle of the road professionals understand how PR has changed, but can’t quite figure out how to bring the old together with the new. And, new and soon-to-be new professionals think they’ve got it all figured out, but they don’t. Not even close. I’m talking to you, dear student, who put “social media expert” on the cover letter you sent me.

What Businesses Can Learn From the New York Life Social Media Strategy

Posted by in Social Media.

You don’t have to be a big, “sexy” consumer brand to see successful results on social media. Companies in the professional service industry are embracing social media as part of their integrated marketing and communications strategy and driving successful results, too.

Need proof? Just look at life insurance brand, New York Life. The 169-year-old company has received accolades from digital media publications like Digiday and Social Media Today for its genuine approach to social media.

Social Media Authenticity: How to Win Hearts and Minds

Posted by in Social Media.

This week, I had the great opportunity to sit down with the CEO of a well-known Michigan brand for a brief chat about social media, media relations and marketing. During the course of our conversation about social media and how it could move his company forward, he shared a thought regarding social media authenticity that stuck with me:

An Evening With Social Media, The Big 3 and SMCD

Posted by in Social Media.

Last week, the Social Media Club Detroit (SMCD) crew gathered atop Detroit at Coach Insignia for a high-level look at the evolution of automotive social media through the eyes of the Big 3 – General Motors, Ford Motor Company and Chrysler.

After catching up with old friends and making new ones, the powerhouse panel took their seats to be guided by Identity’s very own Nikki Little as the panel moderator. Stimulating conversation and intriguing insight for the evening was provided by: