Posts Categorized: Media Relations

Best Practices for Trade Show Media (and Client) Relations

Posted by in Marketing, Media, Media Relations.

Trade shows. Every industry has them (case in point, The National Needlearts Association “Nashville Needlework Market”). A large percentage of our clients go to them. Whether there to attend educational sessions, entertain clients or display as exhibitors, media opportunities abound…if you know where to look and plan ahead. Trade show media (and client) relations takes a relationship, not a one-night stand. I recently attended the National Mortgage Servicing Conference & Expo in Orlando. Here are some lessons learned!

Mind Your RFPs and Qs

Posted by in Brand Strategy, Business Management, Graphic Design, Marketing, Media Relations, Social Media.

So why do organizations, big and small, take a similar approach to curing what ails them, be they technology, marketing or other business challenges? It’s understood that some governmental agencies and the like are bound by such an approach, but that doesn’t mean the process needs to be rigid and regimented.

Creating the Perfect Toolkit for Event PR & Social Media

Posted by in Event, Media Relations, Social Media, social networking.

Last week, I had the opportunity to spend two days at Barrett-Jackson Scottsdale. One of the world’s most prestigious luxury and classic car auction companies, Barrett-Jackson hosts major flagship events that attract hundreds of thousands of attendees from around the world. Barrett-Jackson events are also broadcasted on SPEED, allowing viewers to watch the rare and exotic vehicles cross the auction block from the comfort of their own couch.

Make Your Marketing Copy Sing Like Jazz

Posted by in Advertising, Brand Strategy, Content, E-Blasts, Graphic Design, Marketing, Media Relations, Web.

Dizzy Gillespie famously said of his work in jazz music, “It’s taken me all my life to learn what notes not to play.” Such is the art of jazz improv, and such is the art in writing copy for marketing materials.

How Community Financial Institutions Can Capitalize on Big Bank Resentment

Posted by in Marketing, Media Relations.

November 5, 2011 was a watershed moment in the financial industry. After years of consumers fleeing community banks and credit unions for Bank of America, Chase and other mega-banks, Bank Transfer Day marked the arrival of the “Bank Local” movement.

This is a story that reaches beyond the financial sector to encapsulate the demand for local, original and unique retail and service options across all industries. The space lends itself to those who invest in their communities and are not afraid to be vocal in creating and publicizing their niches.