By now you’ve likely read about the negative press Best Buy has been receiving, and you may have even read the CEO’s blog response to the coverage. This response has been receiving the predictable praise and pans from various circles of the blogosphere…and with good reason. There are some things the response managed to achieve very successful, and in my opinion there are some things Best Buy could have done better.
Posts Categorized: Media Relations
I know what you’re thinking…not another 2011 recap post highlighting the PR blunders from the past year. No worries! This post will explore the bad AND the good.
Let’s start by taking a look at the positive stories from 2011 — those rare moments that captivated the attention of the nation (and, in some cases, the world) for the better. In an era when people naturally gravitate toward the plethora of negative news out there, these five memorable moments were a breath of fresh air:
It’s coming…and it’ll be here before we know it. If you’re connected to the automotive industry, you know exactly what I’m talking about. Yes – the North American Industry Auto Show, the single biggest event in the automotive world.
It’s the opportunity for OEMs to showcase their newest products and concepts not only to consumers (many of whom brave blizzards, ice storms and power outages to attend), but also to journalists from all over the world.
However, media coverage isn’t only limited to the automakers. NAIAS is the perfect time for suppliers to reveal the latest technology and components that help make the vehicles what they are today.
It’s been awesome to be part of the Help a PR Pro Out (HAPPO) community and watch how the initiative has grown organically through social media and created real world job opportunities for many people.
The HAPPO champs got together and decided that we couldn’t let 2011 come to a close without sneaking in a HAPPO chat. So mark your calendars for Thursday, December 15, and block off 1 p.m. to 2 p.m. EST for a HAPPO Twitter chat about resume writing tips. Here’s everything you need to know:
As a PR practitioner, I’ve long recoiled at hearing the term “spin” being applied to my profession. I don’t think of myself as a “spin artist,” nor do I advocate that companies and executives master the art of “spin” when dealing with the media and constituents. Rather, I prefer they speak in plain English. Audiences are people, too, after all.
Not too long ago, PR pros were convinced that the only effective way of proving results was through counting clips of media coverage and/or AVEs (advertising value equivalents). Don’t get me wrong — showing PR results through positive and quality media coverage will forever remain valuable. It’s important to show that awareness has been raised about the company or a specific initiative, and it’s great for comparing against competitors (and share of voice), but media/blog coverage can and should be complemented by other important metrics — particularly if social media and other online efforts are part of your PR strategy.