Posts Categorized: Media Relations

5 Tips For Successful Media Follow Up Calls

Posted by in Media Relations.

In the public relations world, follow-up phone calls are a necessary evil. We understand media are inundated with press releases and emails from PR pros on a daily basis, which creates a necessity to follow up to ensure they received the information we sent. Trust me, we don’t want to sit down and make phone… Read more »

Most Annoying Press Release Words & Phrases

Posted by in Media Relations. recently asked Facebook readers to share their least favorite words, and it got me thinking. It was fun to see what people randomly noted as words that “basically” annoy them (yes, basically is on the list). While my least favorite word was not among them (I hate when people say “amongst”), there were several on… Read more »

5 Ways to Get Media Attention at Events & Conferences

Posted by in Media Relations.

This post also appeared on In today’s competitive marketplace, it’s easy to get lost in the shuffle when it comes to gaining media attention and building relationships with key journalists. It can be even harder when you’re up against hundreds of exhibitors at a trade show, event, or conference. We all know the old-fashioned,… Read more »

The Importance of Educating Employees on Speaking With Media

Posted by in Media Relations.

An incident happened this weekend in Detroit at the Belle Isle Aquarium that serves as a great PR reminder: Every single person who touches your organization, from the CEO all the way down to volunteers, needs to understand who is permitted to serve as a company spokesperson for media. Here’s the story… I first learned… Read more »

Congratulations! You’re in the News — Now What?

Posted by in Media, Media Relations.

We all know that great feeling when we see our name or our company’s name in print or on TV. In that moment, we think of all of the important people reading or watching with us — and the deep impact the story could have — but do we know who’s really paying attention?

While the total amount of information we take in is at an all time high, deciphering what media the average person will consume in a day has become similar to throwing darts — not knowing exactly where they’ll hit.

Lessons on Marketing, Branding, PR & More From SXSW 2012

Posted by in Brand Strategy, Event, Marketing, Media Relations.

Another South by Southwest (SXSW) Interactive has come and gone. If you’ve never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences. It’s a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories.

SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos…as organized as it can possibly be!