Posts Categorized: Media Relations

Make Your Marketing Copy Sing Like Jazz

Posted by in Advertising, Brand Strategy, Content, E-Blasts, Graphic Design, Marketing, Media Relations, Web.

Dizzy Gillespie famously said of his work in jazz music, “It’s taken me all my life to learn what notes not to play.” Such is the art of jazz improv, and such is the art in writing copy for marketing materials.

How Community Financial Institutions Can Capitalize on Big Bank Resentment

Posted by in Marketing, Media Relations.

November 5, 2011 was a watershed moment in the financial industry. After years of consumers fleeing community banks and credit unions for Bank of America, Chase and other mega-banks, Bank Transfer Day marked the arrival of the “Bank Local” movement.

This is a story that reaches beyond the financial sector to encapsulate the demand for local, original and unique retail and service options across all industries. The space lends itself to those who invest in their communities and are not afraid to be vocal in creating and publicizing their niches.

The Art of Storytelling in Marketing & How You Can Learn From Chevy

Posted by in Marketing, Media Relations.

How many predictions posts related to the communications world have you read in the past month? My guess would be at least 10. There have been all sorts of predictions, some interesting observations about the year ahead (such as small is big and social media crises will continue) and others just stating what we’ve already been talking about for awhile now (like content rules and measurement is in). For more smart observations about the year ahead, Shauna Nicholson makes you think with her expectations for 2012 in this post about marketing beliefs.

An “Ex”cellent Response to the FedEx Video Fiasco

Posted by in crisis management, Media Relations, Video.

What started out as a customer service “don’t” for FedEx has turned into a PR “do.”

We’ve all watched—all 9 million of us!—the YouTube video of the FedEx employee carelessly tossing a computer monitor over a gate and onto the lawn of his customer. In case you haven’t, here it is:

Good and Bad of Best Buy Blog

Posted by in Brand Strategy, Business Management, crisis management, Media, Media Relations, Social Media.

By now you’ve likely read about the negative press Best Buy has been receiving, and you may have even read the CEO’s blog response to the coverage. This response has been receiving the predictable praise and pans from various circles of the blogosphere…and with good reason. There are some things the response managed to achieve very successful, and in my opinion there are some things Best Buy could have done better.