Posts Categorized: Media Relations

The Art of Storytelling in Marketing & How You Can Learn From Chevy

Posted by in Marketing, Media Relations.

How many predictions posts related to the communications world have you read in the past month? My guess would be at least 10. There have been all sorts of predictions, some interesting observations about the year ahead (such as small is big and social media crises will continue) and others just stating what we’ve already been talking about for awhile now (like content rules and measurement is in). For more smart observations about the year ahead, Shauna Nicholson makes you think with her expectations for 2012 in this post about marketing beliefs.

An “Ex”cellent Response to the FedEx Video Fiasco

Posted by in crisis management, Media Relations, Video.

What started out as a customer service “don’t” for FedEx has turned into a PR “do.”

We’ve all watched—all 9 million of us!—the YouTube video of the FedEx employee carelessly tossing a computer monitor over a gate and onto the lawn of his customer. In case you haven’t, here it is:

Good and Bad of Best Buy Blog

Posted by in Brand Strategy, Business Management, crisis management, Media, Media Relations, Social Media.

By now you’ve likely read about the negative press Best Buy has been receiving, and you may have even read the CEO’s blog response to the coverage. This response has been receiving the predictable praise and pans from various circles of the blogosphere…and with good reason. There are some things the response managed to achieve very successful, and in my opinion there are some things Best Buy could have done better.

5 Best & Worst Memorable PR Moments in 2011

Posted by in Media Relations.

I know what you’re thinking…not another 2011 recap post highlighting the PR blunders from the past year. No worries! This post will explore the bad AND the good.

Let’s start by taking a look at the positive stories from 2011 — those rare moments that captivated the attention of the nation (and, in some cases, the world) for the better. In an era when people naturally gravitate toward the plethora of negative news out there, these five memorable moments were a breath of fresh air:

4 Ways Suppliers Can Make a PR Impact at the North American International Auto Show

Posted by in Media Relations.

It’s coming…and it’ll be here before we know it. If you’re connected to the automotive industry, you know exactly what I’m talking about. Yes – the North American Industry Auto Show, the single biggest event in the automotive world.

It’s the opportunity for OEMs to showcase their newest products and concepts not only to consumers (many of whom brave blizzards, ice storms and power outages to attend), but also to journalists from all over the world.

However, media coverage isn’t only limited to the automakers. NAIAS is the perfect time for suppliers to reveal the latest technology and components that help make the vehicles what they are today.

Next HAPPO Chat Set for 12/15 on Resume Writing Tips

Posted by in Media Relations, Social Media.

It’s been awesome to be part of the Help a PR Pro Out (HAPPO) community and watch how the initiative has grown organically through social media and created real world job opportunities for many people.

The HAPPO champs got together and decided that we couldn’t let 2011 come to a close without sneaking in a HAPPO chat. So mark your calendars for Thursday, December 15, and block off 1 p.m. to 2 p.m. EST for a HAPPO Twitter chat about resume writing tips. Here’s everything you need to know: