As a PR practitioner, I’ve long recoiled at hearing the term “spin” being applied to my profession. I don’t think of myself as a “spin artist,” nor do I advocate that companies and executives master the art of “spin” when dealing with the media and constituents. Rather, I prefer they speak in plain English. Audiences are people, too, after all.
Posts Categorized: Media Relations
Not too long ago, PR pros were convinced that the only effective way of proving results was through counting clips of media coverage and/or AVEs (advertising value equivalents). Don’t get me wrong — showing PR results through positive and quality media coverage will forever remain valuable. It’s important to show that awareness has been raised about the company or a specific initiative, and it’s great for comparing against competitors (and share of voice), but media/blog coverage can and should be complemented by other important metrics — particularly if social media and other online efforts are part of your PR strategy.
Be prepared in order to avoid mistakes… and be prepared to manage when you make them anyway.
Politics, paparazzi princesses, professional athletes…anyone who is a position to present themselves to their communities needs to be prepared to manage their perception like any company manages a brand.
During last week’s republican debate, Texas Governor Rick Perry initiated a media frenzy with an embarrassing flub of forgetting a major portion of his political platform—an agency he would choose to remove from government.
It is a classic and relevant example of someone getting out in front of the story. Suh could’ve very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the “business” associated with professional sports), so he took action to correct it.
Stephen Sondheim has written music and lyrics for some of the most enduring musicals of the last half a century. I have no idea if he has ever written a press release, yet the lines he wrote could have emerged in whole from the textbook for PR 101:
I debated whether I wanted to write a resume and cover letter suggestion post because the topic is widely covered, but my recent experience proves that job seekers still need advice on how to successfully land an interview.
Identity is hiring an assistant social media strategist, and I’ve received several cover letters and resumes in the past week or so. I’m disheartened to say that only a select few stood out because job seekers are still making the same mistakes. Most are common mistakes that could easily be avoided by having two or three people review materials before sending them over to a prospective employer. It’s been awhile since I had to review resumes, so along with some of the common mistakes, I’m also seeing some new additions to resumes that do absolutely nothing to help the job seeker secure an interview.