For many clients, landing a spot on the front page of The New York Times or a segment on the “Today” show is the end-all be-all of public relations. But the truth is, the “ideal” placement—the one that will earn the customer the greatest amount of exposure, credibility and impact on business—varies dramatically depending on… Read more »
Posts Categorized: Media Relations
In the public relations world, follow-up phone calls are a necessary evil. We understand media are inundated with press releases and emails from PR pros on a daily basis, which creates a necessity to follow up to ensure they received the information we sent. Trust me, we don’t want to sit down and make phone… Read more »
Ragan.com recently asked Facebook readers to share their least favorite words, and it got me thinking. It was fun to see what people randomly noted as words that “basically” annoy them (yes, basically is on the list). While my least favorite word was not among them (I hate when people say “amongst”), there were several on… Read more »
This post also appeared on Dbusiness.com. In today’s competitive marketplace, it’s easy to get lost in the shuffle when it comes to gaining media attention and building relationships with key journalists. It can be even harder when you’re up against hundreds of exhibitors at a trade show, event, or conference. We all know the old-fashioned,… Read more »
An incident happened this weekend in Detroit at the Belle Isle Aquarium that serves as a great PR reminder: Every single person who touches your organization, from the CEO all the way down to volunteers, needs to understand who is permitted to serve as a company spokesperson for media. Here’s the story… I first learned… Read more »
We all know that great feeling when we see our name or our company’s name in print or on TV. In that moment, we think of all of the important people reading or watching with us — and the deep impact the story could have — but do we know who’s really paying attention?
While the total amount of information we take in is at an all time high, deciphering what media the average person will consume in a day has become similar to throwing darts — not knowing exactly where they’ll hit.