Posts Categorized: Other

Media Relations

Adapt and Evolve – How Best to Handle Change

Posted by in Business Management, Media Relations, Other.

When a co-worker gets a new job, a friend moves out of the state, new relationships begin or old relationships end, your world can feel a little out of control. When the Dow plunges, companies re-structure, budgets change or crisis strikes, your client accounts can take the same overwhelming role. It’s times like these when I have to remind myself that change is the only constant.

It may seem simple, but I think everyone must harness an important skill to deal with the constant changes bound to occur, and, PR pros especially, must own it. So how do we handle so much change so fast? We must learn to adapt.

Media

Beating the Block…Writer's Block

Posted by in Media, Media Relations, Michigan, Other.

As an English major in college, I spent a good portion of my time writing papers. Papers about books I’d read, how strange my family is, Disney World, why pre-1600 literature is riddled with sexual innuendo…you name it, there is a good chance I wrote a paper about it. One would think that with that many written projects under my belt, writing would come naturally to me by now. To some extent, that’s true. Unfortunately, I don’t write as often as I used to, so I’ve definitely gotten rusty. In the midst of the day-to-day distractions, the dreaded mental incapacitation that plagues so many seeking the written word sets in—writer’s block.

Michigan

Giving Back – Getting Something In Return

Posted by in Michigan, Other.

Many team members at Identity donate their personal time to give back to local charitable organizations—the Dearborn Youth Symphony, Gleaners, March of Dimes and St. Jude are some of our employees’ favorite charities, just to name a few. But beyond donating personal time, we have two awesome employees, who have stepped up to lend their… Read more »

Identity Stuff

Video of the Week: Top 5 Misconceptions About Detroit

Posted by in Identity Stuff, Other, Social Media, Video of the Week.

To pay homage to our wonderful, creative and adventurous social media journeywoman Nikki Stephan, this week’s Video of the Week is a selection from Team Motown’s South by Southwest (SXSW) portfolio. For those of you who don’t know, Chevy and Onstar have partnered together to sponsor a road trip competition down to Austin, Texas for… Read more »

Brand Strategy

Beware: The Power of the Internet and an Angry Client

Posted by in Brand Strategy, Business Management, Marketing, Media Relations, Other, Social Media.

PR Daily had a great article today on 5 PR firms that you should not hire. The article itself was a great guide on the key things to look for when deciding the PR partner that is a right fit for your own needs.

One of the points the article addressed was the production of work that contains typos and errors, things that cannot happen in the PR world. There is a reason firms are hired to help companies identify, build and protect brands – expected expertise.