Posts Categorized: Marketing

How To Positively Influence Social Media Influencers

Posted by in Marketing, Media Relations, Social Media.

ATTN Social Media, Marketing or PR professionals:

How often has “contact local social media influencers” been part of your communications plan? If you’re anything like my firm, probably quite a bit. Now, I admit, “influencer” is a very vague term, and the fact is, it’s got a very vague definition that varies from person to person.

In most cases, one’s influence or reach is measured in a person’s number of Twitter followers or Facebook likes. For a more complex reading, some trust complex algorithms put together by companies like Klout or PeerIndex to measure influence on a number of factors, including true reach, amplification probability, activity or network influence.

Political Leaders Face the Nation With Their Fight Faces On

Posted by in Marketing, Media Relations.

Debates over raising the debt ceiling have consumed communications channels for weeks. With the August 2 deadline quickly approaching for a decision to be made, President Obama and House Speaker John A. Boehner took their battle to the prime time public Monday night.

The next stalemate to face this administration’s congress, the President used his 15 minutes to urge “shared sacrifice” in defining a strategy to tackle our nation’s debt that focuses on deep federal spending cuts and higher taxes for the wealthy and large corporations. He referenced what Boehner has been proposing—including deeper cuts and a vote on the issue next year—with the comment, “We know what we have to do to reduce our deficits; there’s no point in putting the economy at risk by kicking the can further down the road.” With this was also a push for citizens to contact lawmakers and request “a balanced approach.”

Don’t Take a Summer Vacation From Your Work

Posted by in Marketing, Media Relations, social networking.

When the weather finally breaks and the sunshine is more appealing than your cubicle walls, it can be easy to fall prey to summer slacking. Clients or bosses may be taking vacations, easing the pressure on your workload, but it’s important to take advantage of any summer down time. Take a short vacation this summer if you can afford to, but don’t take a vacation from being productive and proactive.

Four Tips for Crafting Your Digital Marketing Budget

Posted by in Marketing, Social Media, social networking, Web, Web 2.0.

Earlier this month, my friend Nate Riggs invited me to speak at the 2011 Ohio Growth Summit to a room full of entrepreneurs and companies interested in expanding their involvement in the digital space. While the event’s other speakers focused more on digital tactics and strategy, I had the opportunity to discuss building marketing budgets that incorporate social media and other Web platforms. While my presentation’s focus was not as fun as the more common social media discussion topics, I found it to helpful for companies who truly wanted to connect all the dots of their digital strategy.

12 Ways to Maximize Event PR

Posted by in Event, Marketing, Media Relations.

An event—such a simple word. Sometimes, you can even convince yourself of its simplicity. All you have to do is invite some people, cook some stuff and greet them at the door, right?

When you actually get down to it, however, there are always hours of preparation that can have you going in 25 different directions…especially with bizarre client demands. Since event planning can be exhausting in itself, it’s easy to let marketing and PR slip off the to-do radar.