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Congratulations go to our own Brandon Chesnutt and his team of four that represented Team Detroit in winning the Chevy South By Southwest Challenge:
The team of four metro Detroiters who spent the last few days traveling to Austin, Texas, in a social media-fueled trek are the winners of a Chevy contest that rewarded [...]

What is a second-stage company? Crain’s Detroit Business is describing it as:
Second-stage companies are led by growth-focused entrepreneurs with market-ready products or services. They generally have revenue of $1 million-$50 million with employees in the 10-100 range.
In an article announcing a newly added focus to Crain’s editorial content, Nancy Kaffer explains that:
Netarx is what is [...]

Identity Has Redefined and Relaunched Our Brand. Here’s Why, and How…
Is there ever a good time to overhaul your brand? Identity revamps are a part of branding life. Even the most consistent corporate icons, such as the famed McDonald’s arches, or Coca-Cola’s script logo, evolve over time. The decision to reboot one’s corporate image [...]

In honor of the Thanksgiving holiday, here are my top 25 things a public relations practitioner can be thankful for:
(in no particular order)
____________________________________________________________________________________
- Vocus, BurrellesLuce and Cision (and others)

- PR Newswire, BusinessWire, PRWeb, etc.
- ProfNet
- HARO
- Video Monitoring Services
- Free conversation monitoring tools, like Netvibes, and the enterprise level Radian6 (and those like it)
- Cotweet
- [...]

As the year seems already to be hustling to a close, I can’t help but to be thankful for Identity and how, despite what no one can argue has been a tumultuous stretch for our economy, we have managed to keep in sight our primary goal for this company: serving our client roster with exceptional [...]