Posts Categorized: Detroit

TEDxDetroit Takeaways

Posted by in Detroit, Event.

I was lucky enough to attend TEDxDetroit with my teammates Nikki Little and Tom Nixon this past Wednesday. After a day full of tales of out-of-the-box thinking and entrepreneurial success, I wanted to share with you three presentations that I just can’t get off my mind.

My hope is that, after reading this, you too will be inspired to tackle an idea and watch it grow into something beautiful. An idea is always at the epicenter of entrepreneurial success. It’s whether we choose to act on it and surround ourselves with smart people with a common goal that we can really begin to make a difference.

Identity Gives Back: The Capuchin Experience

Posted by in Detroit, Event, Nonprofit.

In the first initiative of Identity’s 2011 charitable giving campaign, the Identity team devoted a day to volunteering at the Capuchin Soup Kitchen in Detroit. Team members packed groceries and hung clothes in the warehouse before taking a tour of The Heidelberg Project, eating lunch with guests of Capuchin and experiencing a different side of Detroit.

Eminem Interview Proves Why It Never Hurts To Ask

Posted by in Detroit, Media Relations.

People in the PR business are usually trying to pitch their clients’ stories to the media. That’s what makes this story about Annie Read an interesting one. She was a reporter pitching herself to a PR person.

Annie is actually an 8th grader from metropolitan Detroit who decided to write a story about her musical idol, Eminem, for her school newspaper

What's Your Tipping Point?

Posted by in Brand Strategy, Business Management, Detroit, Marketing, Media Relations.

This post originally appeared on the Crain’s Detroit Business Second-Stage blog space. Dave Haviland’s excellent article, “Scaling Up Fast,” especially in context of the upcoming Crain’s Workshop, has me thiinking a lot about tipping points lately. I think of the “tipping point” as that point in time in which a business ceases being an entrepreneurship… Read more »

Four Ways Social Media is Changing Traditional Media

Posted by in Broadcast, contest, Detroit, Marketing, Media Relations, Social Media, social networking, Web, Web 2.0.

Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.