This week’s Movie of the Week Year is a good one—a tribute and a thank-you to our clients who have supported us and made our dream a reality for 10 great years.
Thus concludes our 10 Ways to Say Thank-You campaign, in honor of our 10th anniversary, marked November 2nd, 2008.
Here’s to 10 more, starting in [...]
You bring up an interesting point, Colleen. It is one thing (and a great big thing) to build a brand. Quite another to maintain it, especially in the face of adversity. When Jack in the Box restaurants saw their brand armor chinking due to an E.coli scare, what followed was one of the most successful [...]
When does an apparent PR gaffe become a publicity stunt?
Burger King is currently “embroiled” in controversy surrounding their new ad campaign, profiling “whopper virgins” from third-world-like countries, where real hunger exists, displaying an unsettling lack of sensitivity to poverty and hunger around the world.
The problem, critics contend, is that Burger King doesn’t acknowledge the hunger [...]
From PR gaffe to publicity stunt:
But this time, instead of flying in on corporate jets, or even (perish the thought) flying first or business class on a commercial airline, the image-tarnished titans drove. And drove hybrids, yet.
Now MORE people are talking about this, when I’m sure they wanted fewer. I think people recognize this for [...]
Chapter 21 in our book of PR don’ts:
Go to Washington with your hat out, asking for taxpayer loans, by way of your lavishly expensive corporate jets:
There are 24 daily nonstop flights from Detroit to the Washington area. Richard Wagoner, Alan Mulally and Robert Nardelli probably should have taken one of them.
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A very intuitive client sent this to me earlier today. It speaks to the need to continue positioning your company even during a downturn — a sentiment confirmed by pundits across the business community, including the Harvard School of Business. There are peaks and valleys in the economy — and we’re certainly in a deep [...]
Today is the day. Identity turns 10 years old on November 2 (okay, yesterday was the day).
As many of you know, we have taken the occasion of our 10th anniversary to spend the year giving thanks to the many who have contributed to our growth and success. In fact, we chose 10 very specific ways [...]
