It’s no secret that the communications field is all about effective communication, especially in the written form. Whether we’re coming up with an angle for a press release, crafting creative copy, writing a blog post or exchanging emails, we spend an extensive amount of our time writing. As with any writer, we too can become… Read more »
When is the last time you received a handwritten note? Do you even remember? It might have been as a follow up to the gift you gave at the last shower or wedding you attended. It might have been in response to those slippers you gave your mother for her birthday. Or, it might have… Read more »
If you don’t know who your audience is, it doesn’t matter how well you write. From a blog post to a fully integrated public relations campaign, it all begins with understanding who is on the receiving end. Business writing—and really all forms of professional communication—has value only to the degree that it is meaningful to… Read more »
Dizzy Gillespie famously said of his work in jazz music, “It’s taken me all my life to learn what notes not to play.” Such is the art of jazz improv, and such is the art in writing copy for marketing materials.
Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.
Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.
