Posts Categorized: Content

The Power of Thank You

Posted by in Content, Identity Stuff.

We recently showcased our team’s role in the great success of the 124th Oakland County Lincoln Day Dinner. It was the largest event of its kind in the United States. Within three days of the event’s conclusion, I received a personal letter from the keynote speaker, Donald Trump. He thanked the entire Identity team for… Read more »

Cure Writer’s Block With a Little Bit of Music Therapy

Posted by in Content.

It’s no secret that the communications field is all about effective communication, especially in the written form. Whether we’re coming up with an angle for a press release, crafting creative copy, writing a blog post or exchanging emails, we spend an extensive amount of our time writing. As with any writer, we too can become… Read more »

Finding and Focusing Your Audience

Posted by in Content.

If you don’t know who your audience is, it doesn’t matter how well you write. From a blog post to a fully integrated public relations campaign, it all begins with understanding who is on the receiving end. Business writing—and really all forms of professional communication—has value only to the degree that it is meaningful to… Read more »

Make Your Marketing Copy Sing Like Jazz

Posted by in Advertising, Brand Strategy, Content, E-Blasts, Graphic Design, Marketing, Media Relations, Web.

Dizzy Gillespie famously said of his work in jazz music, “It’s taken me all my life to learn what notes not to play.” Such is the art of jazz improv, and such is the art in writing copy for marketing materials.

Look Before You Leap: How to Use Facebook Strategically

Posted by in Brand Strategy, Content, Social Media, social networking.

Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.