A recent PR Daily Newsfeed referenced a great article that highlights 60 humorous ads. Even though most people are swamped with work, family, kids and other engagements these days, it seems that a creative, pithy ad will still garner attention. My particular favorite? The Bug Funeral Ad. Ahh…the mini cars got me. They look just… Read more »
Crain’s Detroit Business’ “Why Detroit” contest gives Identity an opportunity to tackle one of Metro Detroit’s biggest challenges. The Identity team recently participated in Crain’s Detroit Business’ creative contest that challenged agencies and other creative minds to develop a campaign that would attract and retain 20-something creative talent to/in our region. As a firm that… Read more »
You can find life lessons and analogies in the most unexpected places sometimes. I have this daily love-hate routine with my two-year-old daughter. Each evening when I get home, she is busy with whatever it is that’s urgent for a girl of her age, and I come in looking for some welcoming. She’s too busy… Read more »
The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE IDENTITY…. Read more »
Tiger is doing what he does best at the Masters Tournament — generally dominating the game. This should have been his focus since the beginning of the scandal. After all, much could be forgiven in the face of greatness. For Nike, however, raising positive awareness of its most prominent spokesperson appears to have blinded the… Read more »
Identity Places as Finalists in Crain’s Detroit Business Advertising and Viral Marketing Contest Congratulations to our graphics, Web development and social media teams: Our entry in Crain’s Detroit Business’ creative talent retention contest is among the final four, with winners to be announced in May: In December, Crain’s Detroit Business in partnership with Birmingham-based ad… Read more »
