Posts Categorized: Advertising

Why Caribou Coffee Gets Email Marketing

Posted by in Advertising, Brand Strategy, E-Blasts, Marketing, Media Relations, Web.

Let me start with this question: How many emails do you get on an average day? Remember, don’t just count your work account; include your personal one in there, too. Is your head spinning? Your email is most likely victim to a barrage of e-blasts, all along the lines of this company’s the best and that company has a new president, and don’t forget about that other company’s latest products!

At first, I tried to keep up. Ryan Cabrera has a newsletter? Oreos will email me new flavors? Of course I’ll sign up!

Is Dairy Queen's Latest Commercial Too RiDQulous?

Posted by in Advertising, Video.

Dairy Queen recently aired its newest commercial from its “So Good It’s RiDQulous” campaign, and I will admit it certainly is “riDQulous.” This latest installment features 1980s Olympic Gymnast Mary Lou Retton falling out of a smashed piñata. What I find questionable is less about why they think it’s funny to have a human fall… Read more »

The Good 'Ole Days of Branding

Posted by in Advertising, Brand Strategy, Marketing.

What is it about nostalgic products that brings a sense of comfort to shoppers…along with an urge to buy? Whether it is old fashioned candy, the actual product, or a modern product in a retro outfit, taking consumers back to the good ‘ole days is proving to be quite effective, according to this article in the Wall Street Journal.

Going Local Goes Big for Bank of Ann Arbor

Posted by in Advertising, Brand Strategy, Media Relations, Michigan.

It’s been in the PR best practices for as long as I can remember: Find the local angle, and give the publication, station or blog something its readers will care about consuming.

Even though this is one of the cardinal rules of PR — the ones posted to the bulletin board hanging next to your desk — it is often a challenge that falls short of the mark. To really pitch to the local flavor of the tiny town that is home to your client and its customers takes time, research and resources. Before you develop a pitch that only sideswipes the local lifeblood, take a look at the impact Bank of Ann Arbor has made in appealing to its very local client base.

Making an Ad Impact: Every 80 Seconds

Posted by in Advertising, Nonprofit.

How often do you look at an ad and say, “What in the world?” “Why is there a creepy baby talking?” or “Why are there random vikings in the Capital One commercials?” Sure, these campaigns are memorable, although, I will argue, not for any other underlying reason than ridiculous imagery. Milling around the Internet about three… Read more »