If ever there was a reason to believe that the newspaper industry is in serious trouble, it appeared in the form of an ad on the front page of the New York Times. Not a teaser — a full-blown ad.
The New York Times has long been heralded as the bastion of journalistic ethics, including its [...]
Archive for the 'Advertising' Category
Movie of the Week
30Dec08This week’s Movie of the Week Year is a good one—a tribute and a thank-you to our clients who have supported us and made our dream a reality for 10 great years.
Thus concludes our 10 Ways to Say Thank-You campaign, in honor of our 10th anniversary, marked November 2nd, 2008.
Here’s to 10 more, starting in [...]
Burger King Is Telling a Whopper
11Dec08When does an apparent PR gaffe become a publicity stunt?
Burger King is currently “embroiled” in controversy surrounding their new ad campaign, profiling “whopper virgins” from third-world-like countries, where real hunger exists, displaying an unsettling lack of sensitivity to poverty and hunger around the world.
The problem, critics contend, is that Burger King doesn’t acknowledge the hunger [...]
Brand Domination
02Dec08This article examining the demise of social networking site Pownce got me to thinking about brand survival. Is it necessarily true that, in the world of corporate competition, it is “survival of the fittest?”
Oddly, Pownce demonstrates that, sadly, the answer is no. Unfortunately, it’s not always the best companies that thrive, or the best products [...]
Web Advertising on the Rise
22Nov08As businesses throughout the country tighten their advertising budgets, print publications are taking a big hit. Magazine page counts are shrinking and publications are getting lighter each month. According to the Newspaper Association of America (NAA), print ad sales have drastically declined, down 9.4% from 2006 to 2007 totals.
Web ad sales, on the other hand, [...]
This is also an interesting article, published in Harvard Business School’s Working Knowledge, which furthers the point:
3. Maintain marketing spending. This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower [...]
Why market during a downturn?
18Nov08A very intuitive client sent this to me earlier today. It speaks to the need to continue positioning your company even during a downturn — a sentiment confirmed by pundits across the business community, including the Harvard School of Business. There are peaks and valleys in the economy — and we’re certainly in a deep [...]
