As we gathered around the television and intently watched the Supreme Court legalize same-sex marriage in all states, one of the first thoughts that came to my brand-enthused mind was: How are organizations going to respond? How are companies going to take a stance on this controversial, divided social issue.
Just moments after the court’s ruling, many consumer brands that applauded the decision took to social media and tweeted out content that clearly defined their position on same-sex marriage. The first across my feed that caught my eye was VISA, with an image of two hands in the air with a multi-colored flag in the background with a bold headline, “Love. Accepted everywhere.” Companies such as Google have been historically vocal on the issue of marriage equality for some time, but others are jumping on as public opinion shifts.Continue Reading