• Preparation

    Making a Brand: Tips for Managing the Spotlight

    , Posted on Aug 18

    Admit it. When you saw the start of this blog post, your mind immediately went to the insanely popular and, may I add, extremely addictive Netflix docu-series, “Making a Murder.” While I still have many questions surrounding this case (just ask my co-workers) that will hopefully be answered in Season 2, the more relevant question is: what are some valuable lessons brands can takeaway from this ongoing phenomenon?

    Unlike newspaper articles and social media posts that can create a viral sensation in a matter of minutes with little to no warning, the stars of Making a Murderer were given the luxury of time. They knew their brands would be taking center stage for millions of prying eyes, and some prepared for the attention better than others (i.e. take a look at defense attorney Dean Strang’s website versus that of prosecuting attorney Ken Kratz’s website).

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    The Media Ignored My Press Release. Now What?

    , Posted on Aug 02

    As public relations and marketing professionals, we build our careers around finding the right contacts at the right publications to pitch the perfect topic. Our clients depend on us to share their message with our target audiences, and with that comes a great deal of responsibility to secure stellar and consistent coverage via press release.

    So, you researched the right contacts, drafted a beautifully crafted press release, delivered it out and…nothing happens. No responses, no phone calls and no placements. What could have possibly gone wrong? See below for our top five reasons why your press release might have been ignored:

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