• As we say goodbye to 2016 and welcome 2017, Identity has spent the last several weeks evaluating the performance of our shopping center social media programs. After reviewing our successes, we often bring a list of recommendations for our client contacts to help them achieve their unique goals. Our recommendations aren't always as simple as “join Snapchat” or “post more to Instagram.” Sometimes, a larger investment in a particular area can lead to immediate successes, long-term value or increase clarity regarding the needs and wants of target audiences. If we see an opportunity, we want to go after it. That being said, we started to recognize several trends regarding the use and integration of technology within social media programs for shopping centers. While there isn't always extra dollars to throw around, the right strategic investments can lead to improved efficiencies, stronger measurement, better shopper engagement and other key program improvements.

    If you’re looking to turn up the volume on your shopping center’s social media efforts in 2017, here are some of our investment recommendations:

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  • Why Our Employee Advocacy Program is Working

    , Posted on Jan 06

    In 2011, Inc. Magazine published a contributor post from best-selling author Harvey Mackay with the title, “All My Employees Are in Sales.” The basic gist of the article, to paraphrase Harvey, is that every employee represents the company with their actions, and every employee is invested in the success of the organization. Simple message, but a powerful one.

    In the social-media age, employees have the opportunity to serve as marketers and salespeople at scale. They can reach out and tap their network on the shoulder with the few clicks of a mouse. While simply posting on social media and staying in front of contacts digitally does not replace face-to-face networking, it helps fill the gaps between phone calls and lunches.

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