• Hashtag-Bubble

    Have you thought about using social media ads to promote your business? When used appropriately, social media advertising can help you increase brand awareness, build an online community of brand enthusiasts, get your message in front of the right audience and ultimately drive traffic back to your website.

    If you’re looking for a way to cut through the clutter of today’s newsfeed and reach your target audience in an effective manner, advertising on Twitter is something you should consider as part of your overall social media strategy.

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  • Cecil_the_lion_at_Hwange_National_Park

    Cecil the Lion & the Power of Media

    , Posted on Aug 13

    Prior to a few weeks ago, I had never heard of Cecil the lion. I actually couldn’t name a single lion anywhere, for that matter, outside of the Cowardly Lion. Now, like the rest of America, I’m up in arms about the death of a 13-year-old lion at the hands of a dentist who wanted a trophy for his wall.

    There are certainly several different topics of discussion on this front, but as a public relations professional, I’m intrigued by how this story disseminated and what it teaches us about:

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