• brand-position-on-social-issues

    As we gathered around the television and intently watched the Supreme Court legalize same-sex marriage in all states, one of the first thoughts that came to my brand-enthused mind was: How are organizations going to respond? How are companies going to take a stance on this controversial, divided social issue.

    Just moments after the court’s ruling, many consumer brands that applauded the decision took to social media and tweeted out content that clearly defined their position on same-sex marriage. The first across my feed that caught my eye was VISA, with an image of two hands in the air with a multi-colored flag in the background with a bold headline, “Love. Accepted everywhere.” Companies such as Google have been historically vocal on the issue of marriage equality for some time, but others are jumping on as public opinion shifts.

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  • dcds-100-620x325

    At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    As Detroit Country Day School (DCDS) celebrated its Centennial Anniversary throughout the 2014-15 school year, Identity was tasked with raising awareness of this important milestone and showcasing the rich traditions that make the school a valuable part of the community.

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