• 5 Lifestyle Brands With Winning Content Strategies

    , Posted on Sep 13

    A brand voice represents a powerful expression of your company's personality. When honed properly with an effective content strategy, a company can use its brand voice to captivate audiences, followers, customers and business partners. Whether you’re speaking to your audience on social media, through an email campaign, blog, print materials or other platforms, your brand voice should speak volumes to your company’s voice, tone and core values.

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  • I recently returned from a 10-day trip to Italy. Not only did I see the sights and sounds of Venice, Florence and Rome, I made sure to eat whatever food I could get my hands on. Gelato was consumed at least 2-3 times per day. I enjoyed homemade pesto flatbread in the actual town where pesto was invented. There was plenty of regular tiramisu… and deconstructed tiramisu. In short, the results for my daily food tracking on MyFitnessPal basically read as ERROR throughout the trip.

    Now, I expected the food to be stellar (and it didn’t disappoint). What surprised me about Italy was how each restaurant, no matter how big or small, was focused on the experience of the guest. Sure, there were many instances where a language barrier was very present. But we could tell that people genuinely cared about how you spent time in their establishment.

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