How to Refine Your Internal Communications Program

Posted by in Media Relations.

In our digitally savvy world, we’re constantly communicating. Whether it’s through email, videos, blogs, newsletters, on the phone or even in person during meetings, communication takes a variety of different forms and styles. Is your communication style giving employees the information they want—and oftentimes need—to hear on a regular basis? For businesses large and small, implementing… Read more »

How Big Data is Driving Big Journalism

Posted by in Media Relations.

Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know it is critical to back up our media outreach with as many numbers as possible, but this new branch of journalism is taking that concept a step farther. In many cases, numbers are not just supporting the news – they are driving it.

4 Reasons to Use a Third Party App For Facebook Contests

Posted by in Social Media.

In the middle of July, Facebook updated its Facebook Pages Terms and no longer requires page administrators to run Facebook contests, offers and promotions through a third party app. Although it’s a bit easier and more cost effective to run a contest right on a Facebook page, there are many benefits of using a third party app. Here are four reasons why you should use a third party app to run Facebook contests.

How to Use Google Hangouts: 11 Keys For Success

Posted by in Social Media.

While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique way to engage with your target audience on a personal level, this is it.

The Ultimate Blog Red Flag That Proves Your Company Needs Help

Posted by in Social Media.

When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts. More specifically, are they regularly creating and sharing information via a blog, newsroom or other channel in an effort to keep audiences engaged, drive visitors to targeted landing pages and impact long-tail SEO efforts?

The Best Website Design Advice: Keep it Short & Sweet

Posted by in Creative.

In the age of ever increasing and pressed schedules, creating and maintaining succinct messaging could be the difference between doing business and losing it. This is especially true in the online world. Think about it – in the age of smartphones and tablets, people are reading less and less and are much more likely to scan for pertinent information.