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    Should Glassdoor Be Part of Your Social Media Strategy?

    , Posted on Jul 30

    It’s been said that social media serves as a window into a company’s culture. It allows the curtain to be pulled back slightly so the audiences who might want to work with you or work for you can see a little more about what’s happening behind the scenes. From a talent perspective, this means job seekers can access more intelligence on companies than ever before. With a few Google searches, a job candidate can quickly form an opinion of a company’s culture just by reading reviews or checking out social media posts.

    While conversations about social media and how it impacts overall reputation management and recruiting are very common, Glassdoor has quickly become a popular discussion item. The Glassdoor conversation typically gets started because someone read a former employee’s critical review.

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    Amazon Prime Day: Success or Epic Fail?

    , Posted on Jul 24

    Advertising was through the roof, and the buzz about Amazon Prime Day was all over major news stations and popular social media channels. With that kind of high-level coverage, one would assume the online retailer’s deals were going to be glorious. However, the aftermath of Prime Day left customers disappointed and confused.

    Highlights of Prime Day didn’t include the actual sale itself, but the random mix of hysterical items for sale, ranging from brass knuckles, shoe horns and Tupperwear to ukuleles, silicone spoon rests and a plate of ham. Customers took to Twitter to complain about the sale, calling it more of a “garage sale” than super sale, which caused the hashtag #PrimeDay to become overshadowed by #PrimeDayFail. Such criticism illustrates the risks and potential rewards for Amazon cooking up such a strong campaign around the so-called “epic” sale, only to fall flat on the actual delivery.

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