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    Why Taylor Swift is a PR and Marketing Rock Star

    , Posted on Sep 03

    It’s not that I’m a die-hard “Swiftie” who just can’t get enough of the 25-year-old superstar’s dazzling vocals and deeply personal lyrics. It’s because she marketed herself and her products so well that I just felt absolutely compelled to participate.

    I know I’m not the first person to point out Ms. Swift’s PR prowess, but her recent appearance on the MTV Video Music Awards warrants revisiting the topic.

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    Have you thought about using social media ads to promote your business? When used appropriately, social media advertising can help you increase brand awareness, build an online community of brand enthusiasts, get your message in front of the right audience and ultimately drive traffic back to your website.

    If you’re looking for a way to cut through the clutter of today’s newsfeed and reach your target audience in an effective manner, advertising on Twitter is something you should consider as part of your overall social media strategy.

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