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    In a constantly evolving landscape, it’s important to keep up with trends, technologies and media preferences. Newsrooms don’t look how they used to or function as they once did. Beat reporting has all but disappeared as today’s reporters are expected to do more with less while generating more stories than ever. Press materials once mailed out through USPS can now be communicated directly through a 140-character tweet.

    Cision’s State of the Media 2016 Report recently surveyed journalists regarding important media trends and their impact for the PR and communications industry. Here are some of the results and our take on their implications.

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    Pavel Datsyuk and the Art of the Media Exclusive

    , Posted on Apr 25

    Rumors about Pavel Datsyuk’s future with the Detroit Red Wings have been swirling all season. While he still has one year left on his contract, fans have been asking for the better part of the 2015-16 season: Will Datsyuk stay, or will he go back home to Russia?

    Datsyuk released news of his intentions in a unique and strategic way—rather than releasing the news to the masses by hosting a press conference, or sending out a press release, he and his agent chose to do an exclusive interview with Mitch Albom of the Detroit Free Press. The comprehensive story clocked in at nearly 2,500 words, and through a series of interviews and reflections on big moments over the past few years, allowed Datsyuk to explain in detail why he intends to leave the NHL after this season ends. At Datsyuk’s request, the Free Press waited to publish the story until the day after the Wings’ regular season ended.

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