Admit it. When you saw the start of this blog post, your mind immediately went to the insanely popular and, may I add, extremely addictive Netflix docu-series, “Making a Murder.” While I still have many questions surrounding this case (just ask my co-workers) that will hopefully be answered in Season 2, the more relevant question is: what are some valuable lessons brands can takeaway from this ongoing phenomenon?
Unlike newspaper articles and social media posts that can create a viral sensation in a matter of minutes with little to no warning, the stars of Making a Murderer were given the luxury of time. They knew their brands would be taking center stage for millions of prying eyes, and some prepared for the attention better than others (i.e. take a look at defense attorney Dean Strang’s website versus that of prosecuting attorney Ken Kratz’s website).Continue Reading