There’s a cliché about how we experience that moment when our life plan becomes clear and we realize what it is we want to do professionally. According to some, there’s a flash of insight, an epiphany or a moment of clarity when everything falls into place. My moment wasn’t like that. While I remember with… Read more »
Recently, Sabra Hummus, Blue Bell Ice Cream and Amy’s Kitchen attracted negative press about their product recalls for possible presence of Listeria Monocytogenes. A food or product recall is always a tricky touch point for businesses and their PR teams, and these companies are far from the only ones facing this same challenge. According to the U.S Food & Drug Administration, 185 food… Read more »
Having great customer service best practices in place is crucial to the success of your business and can set you apart from your competitors.
Advice on building media relationships through social channels from three media pros.
Identity’s Creative Department celebrates an impressive milestone: they’ve recently completed 10,000 creative projects.
Google’s mobile-friendly update to its search algorithm went into effect this week. Here are the most important facts you should know about the change.