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    Personal Branding: Be True to Who You Are

    , Posted on Oct 23

    Andrew Hetzel summed it up perfectly at a recent PRSA Detroit held at Identity. Personal branding is all about being true to who you are.

    I agree.

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    Who Holds the Keys to Your Business’s Website?

    , Posted on Oct 15

    For business owners trying to grow their companies while still delivering stellar work for clients, keeping track of website credentials isn’t exactly at the top of the “to-do” list. Unfortunately, not having a firm handle on the many logins and passwords connected with your business’s website and associated services can lead to big problems down the road—including disruptions to business continuity and lost sales.

    How? The contact form on the website could spontaneously stop working, halting the delivering of inbound customer inquiries. In another scenario, your website goes down and customers are unable to access the information they need. As a result, they may choose to go elsewhere with their business. That unwanted downtime could last anywhere from a couple hours to a few days, depending on how quickly you can access your website and fix the issue at hand. If you need to chase after former vendors to get the necessary credentials, the likelihood of being down for several days increases exponentially.

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