A few weeks ago, a local organization here in Detroit was promoting the launch of its new website and blog. The company celebrated the launch by hosting a Facebook contest and giving away prizes, which is not an uncommon practice. The contest was outlined on a post that was featured on the newly launched blog. Normally, I’m not one to click on this type of posts. However, I was intrigued. I thought, “OK, I’ll bite.” What I experienced next reminded me why blog content seeding truly matters.
Social media is a fantastic way to feature your organization’s spirit and work culture, no matter what its size. Organizations with multiple locations across cities, states and countries often have a plethora of events happening all year long, and many of them probably want to share photos of what they’re up to.
A lot of people ask me for website design advice, such as how important good SEO is for websites and how to make it part of building a new website. Let me tell you, SEO is very important. Without search engine optimization, it will be very difficult for people to find your online presence.
Just as important though, is your bounce rate. A “bounce” is when someone visits your site for just a moment and then leaves. This is no good. Yeah, you got the visit, but there was no takeaway for the viewer. Something about your site turned them off, and worst of all, they’ll likely never return again because of it.
We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
Working with media is a large part of what PR professionals do on a daily basis. While that can mean creating and distributing press releases, pitching and following up with reporters and editors, it’s not uncommon that, due to our key relationships, reporters come to us needing expert sources to comment on breaking news, stories or trends.
Influence is an interesting subject because people (and companies like Klout and Kred) define and measure it in a variety of ways, especially when it comes to tapping into influencers for marketing purposes. Before I go any further, I want to make sure you know that influence means having the power to change or affect something. Unless the desired action occurs, it’s not true influence.