• new-business-pitching-marathon

    I’m starting to train for my second half marathon, coming up in mid-October. As I was running recently and thinking about a proposal I was working on, I realized that the start-to-finish process for running a half marathon is similar to what prospective clients should experience from an agency partner during a new business pitch.

    For a run to be successful, you have to get in the right mindset. Though it may be a daunting task ahead, regardless of whether it’s a 3-mile run or a 10-mile run, you must be in the right mental state to have a great run.

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  • Book More Business Speaking Engagements in 2018

    , Posted on Jun 08

    How do conferences and trade shows fit into your overall business strategy? For several of our clients, like the dozens we supported at last month's ICSC RECon real estate trade show, attending trade shows is a key element of their marketing strategy. And these clients are not alone. In fact, an article by Marking Charts noted 64% of marketers use trade shows and events to source new prospects and business opportunities. A follow-up article cited a survey that found 83% of B2B marketers are heavily invested in events.

    The most coveted opportunity associated with attending an event: taking the stage as an expert speaker. Securing a business speaking engagement at a trade show can serve as a powerful medium for generating awareness, credibility and potential leads. But where do you start?

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