Advertising was through the roof, and the buzz about Amazon Prime Day was all over major news stations and popular social media channels. With that kind of high-level coverage, one would assume the online retailer’s deals were going to be glorious. However, the aftermath of Prime Day left customers disappointed and confused.
Highlights of Prime Day didn’t include the actual sale itself, but the random mix of hysterical items for sale, ranging from brass knuckles, shoe horns and Tupperwear to ukuleles, silicone spoon rests and a plate of ham. Customers took to Twitter to complain about the sale, calling it more of a “garage sale” than super sale, which caused the hashtag #PrimeDay to become overshadowed by #PrimeDayFail. Such criticism illustrates the risks and potential rewards for Amazon cooking up such a strong campaign around the so-called “epic” sale, only to fall flat on the actual delivery.Continue Reading