Trysten Loos

Trysten is a strategic communications and public relations practitioner who builds and protects brand reputation through purposeful storytelling and integrated campaigns that strengthen trust, visibility and long-term audience engagement.

She supports the consumer vertical, partnering with a diverse portfolio of B2B and B2C clients across industries including consumer packaged goods (CPG), commercial real estate (CRE), hospitality, private equity, healthcare, and technology, driving media strategy that meaningfully advances brand growth.

Prior to Identity, Trysten worked in strategic communications supporting nonprofits, economic development organizations, professional service firms and municipalities across Michigan. By combining creativity with data-driven insights, she led communication strategies that increased audience engagement and elevated executive visibility across traditional and digital media channels in both local and national markets.

She is a Northern Michigan University graduate and a proudly raised Yooper. Outside of work, Trysten enjoys getting lost at estate sales, shooting film photography, playing chess, and watching horror films with her loyal (and admittedly lazy) basset hound, Clementine.