Trysten Loos

Trysten is a strategic communications and public relations leader who builds and protects brand reputation and influence through bold storytelling, authentic narratives, and integrated campaigns designed to strengthen trust, visibility, and long-term engagement.

She supports the consumer vertical, partnering with a diverse portfolio of B2B and B2C clients across industries including consumer packaged goods (CPG), commercial real estate (CRE), hospitality, private equity, healthcare, and technology, driving media strategy that meaningfully advances brand growth.

Prior to Identity, Trysten worked in strategic communications supporting clients ranging from nonprofits and economic development organizations to professional service firms and municipalities across Michigan, translating data-driven insight and creativity into communications strategies that drive audience engagement and elevate executive visibility across traditional and digital media channels in both local and national markets.

She is a Northern Michigan University graduate and a proudly raised Yooper. Outside of work, Trysten enjoys getting lost at estate sales, shooting film photography, playing chess, and watching horror films with her loyal (and admittedly lazy) basset hound, Clementine