Companies are facing a content marketing debt
How to generate great content, tell the stories that matter and generally keep up with the requirements to market effectively today can be daunting–even for the savviest of marketers. The right content can help your customers solve their problems, build brand trust and positively influence purchasing decisions. The challenge is creating a system of regularly producing and promoting these stories.
That’s where Identity comes in. Identity helps companies leverage the power of content marketing by creating valuable information that has a defined purpose. We combine thought leadership, expert commentary and your unique business personality with highly customized blog posts, social media updates, eBooks and other forms of information delivery. The result is an effective, measurable program that keeps your company and its people in front of the audiences who matter on a consistent basis. At a time when forgettable filler clogs our inboxes and social media timelines, the ability to create original high-quality content is a valuable asset.
What we do:
- Content strategy development
- Search Engine Optimization
- Inbound Marketing (HubSpot)