X Team Retains Identity

BINGHAM FARMS, Mich., April 13, 2009 —X Team, a national alliance of retail advisors with expertise in over 45 major markets throughout the U.S., Canada and Europe, has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide public relations support and counsel. The announcement was made today by firm principal Mark Winter.

X Team specializes in tenant representation, developer/landlord representation, retailer property dispositions and retail investments, offering services that include competition, market penetration and demographic analyses; site selection; transaction negotiation; site plan consulting; portfolio analysis; lease valuations; acquisitions; asset assessment and valuation; and, due diligence support.

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich. For more information, visit identitypr.com.