J. Lauri Filmworks Retains Identity

BINGHAM FARMS, Mich., June 6, 2008—Birmingham, Mich.-based J. Lauri Filmworks, a full-service motion picture production company, has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide marketing and public relations support for the world premiere of Unbeatable Harold. The film, a feature length comedy written and starring Michigan native Gordon Michaels, Golden Globe Winner Dylan McDermott and renowned actor Henry Winkler, will be opening the Detroit Windsor International Film Festival at the Detroit Institute of Arts on June 26, 2008. The announcement was made by firm principal Mark Winter.

John P. Lauri, founder and president of J. Lauri Filmworks, served as a second-unit director on Unbeatable Harold, and has been actively involved in the post-production process. Established in 2002, J. Lauri Filmworks is a full-service motion picture production company based in Birmingham, Michigan. The company offers production, digital, pre-visualization, cinematography, directing and post-production services for regional and national projects, such as commercials, documentaries and feature films.

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.