Identity Unveils New Brand and Website
By: Jennifer Carey
Bingham Farms, Mich, December 7, 2009—Identity Marketing & Public Relations, a fully integrated marketing and public relations agency, today unveiled a new logo and brand identity. This evolution will allow Identity to be better recognized for its personality, culture, mission and market position, as well as service of its customers–who range from professional services, insurance and real estate to hospitality, technology, financial and manufacturing firms. Firm partner Tom Nixon made the announcement.
At the heart of Identity’s brand is a new logo that exemplifies the firm’s modern, bold and sophisticated approach to client relationships. The font typeface represents the firm’s youthful enthusiasm, and the main color, an electric blue, captures the firm’s energy and creativity. The company name is paired with an iconic thumbprint symbolizing the firm’s ability to tell unique stories, shaping and refining key messages to ensure that they resonate with precision, power and maximum impact. The thumbprint is a permanent fixture tying the company name to its tagline, “leave a mark.”
Nixon explained that once the brand was uncovered and crystallized, individual brand identity pieces were developed that represent the new brand. Identity will be unveiling new business and marketing collateral, a new website, corporate signage and a series of advertisements will run over the course of 2010.
“We are proud and excited to be launching our new brand and website,” said Nixon. “The new brand is one of the powerful ways we are communicating the evolution of our business as well as reflecting on who we are, how others perceive us, how we wish to be perceived, and the innovation that differentiates us in our industry. The final result, we believe, is a compelling and accurate representation of the Identity personality.”
Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich. For more information, visit www.identitypr.com.