Identity Names Brent Eastman Creative Director
By: Jennifer Carey
BINGHAM FARMS, Mich., June 15, 2011 — Bingham Farms, Mich.-based Identity Marketing & Public Relations has named Brent Eastman creative director. Managing Partner Mark Winter made the announcement.
As creative director, Brent works with clients to discover, develop and communicate each company’s unique brand position. Through an exhaustive and comprehensive discovery process, Brent guides the client to help discover a definitive brand experience that will resonate with core audiences in an impactful way. By consulting to craft the company’s unique brand experience—which includes both messaging and visual identity—Brent establishes the brand’s market position in a clear, concise, compelling manner. Brent also leads Identity’s Creative Services Department, guiding a team that works in concert with Identity’s brand strategists to create the corporate identity that mirrors the brand messaging in tone, meaning, impact and personality.
Previously, Brent served as brand strategist for Identity. He has more than 20 years managing creative projects in the areas of brand voice and image development, brand strategy, creativity-based focus groups and creative integration, and has coordinated the development and launch of products and services around the world.
Brent graduated summa cum laude from Marygrove College in Detroit with a Bachelor of Fine Arts degree in graphic design and has an associate’s degree in Buddhist Studies from Dong-Bang Seminary in South Korea. Brent currently resides in Birmingham, Mich.
Identity is a fully integrated public relations agency leveraging creativity, talent, relationships and technology to drive strategic communications programs that leave a mark. Founded in 1998, the company provides strategy, counsel and execution in the areas of marketing, public relations, design and new media. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.