Basement Living Systems USA Retains Identity

BINGHAM FARMS, Mich., October 13, 2008—Cincinnati-based Basement Living Systems USA, a custom basement manufacturing and installation firm and franchise operator, has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide marketing and public relations support and counsel. The announcement was made today by firm principal Paul Kesman.

Basement Living Systems USA manufactures high-quality modern basement finishing products and is a franchise operator of the Dual Density Acousti-Soft Wall System, a state-of-the-art, mold resistant basement-remodeling system. The innovative wall system is manufactured, installed, serviced and guaranteed by Basement Living Systems USA and is an instant value-add to any home.

As franchise operator, Basement Living Systems USA partners with individuals who have supervisory and business management experience, as well as those skilled in the renovation, remodeling, building and construction industries, to expand product and service offerings nationwide. Basement Living Systems USA works closely with each franchisee to ensure that the quality of product and service is upheld and that the franchisee has all the tools, training and materials needed to get the job done and operate as its own company.

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in the Bingham Office Center in Bingham Farms, Mich. For more information, visit identitypr.com.