We create the stories and highlight the transactions that help private equity firms and family offices stand out.
For more than 25 years, Identity has served as trusted communications counsel to private equity funds and family offices. Our team’s expertise lies in helping principals, as well as subject-matter experts and asset managers, within these organizations amplify their portfolio activity and overall industry thought leadership. The goal: use attention and visibility as an in-road to support deal flow.
Identity’s private equity PR firm clients also have the benefit of working with a partner who can provide fully integrated marketing and PR services to their portfolio companies. We stand out due to our modern and multi-disciplinary communications expertise, background working across more than a dozen unique industries and ability to scale up at an aggressive pace. Our team can quickly analyze gaps in marketing, refresh customer messaging, branding and positioning, and deploy a sound and confident awareness plan designed to create value.
If you’re in need of a full-service private equity PR firm with a proven track record of success, Identity is the right agency for your team.
WHO WE WORK WITH
WHO WE WORK WITH
What We're Known For
Private equity firms and family offices hire Identity as their PR agency to help accomplish unique communications goals and business objectives. Our areas of expertise include:
High-Impact PR and Visibility
Identity understands the modern storytelling angles, timing and information required to maximize every transaction, acquisition or sale. We bring that expertise into every relationship, helping to reshape a firm’s private equity PR strategy and ensuring the right portfolio activity creates headlines at local, regional and national levels.
Private Equity Thought Leadership
Identity helps private equity executives communicate their vision, expertise and investment strategies into desirable and value-driven marketing and media opportunities. By regularly connecting our clients to key trends and topics, we ensure consistent visibility with investors, industry decision makers and strategic relationships.
Internal Communications
Effective communications can make the difference between a smooth transition post-acquisition or a rocky start. We help private equity firms build internal communications and employee outreach programs that share their vision for success and communicate what’s next after a company is merged or acquired.
Portfolio Company Marketing & Communications
We work with private equity firms to deploy end-to-end communications programs on behalf of their portfolio companies, supporting everything from the creation of foundational PR strategies and CRM deployments to the rebranding of organizations and improving outreach to customers.
Where You’ve Seen Our Private Equity PR Firm Clients
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