Award-winning hospitality PR services for hotel owners, operators, investors and managers
Identity’s deep industry knowledge and experience in the hospitality PR space translates to meaningful traction and lasting value.
We work closely with management companies, hotel owners, investors and operators to position their companies, properties and portfolios for success. The issues impacting this industry and the metrics are unique, and we understand what’s driving today’s decisions at a leadership level.
As one of the nation’s leading hospitality PR firms, Identity has significant experience in positioning hotel companies and their leadership as powerful experts, generating awareness of new projects, coordinating grand openings and highlighting major milestones across business, consumer, trade and social media. With outstanding relationships with key industry reporters and online influencers, our approach is centered on telling great stories, leading to valuable and impactful recognition and visibility.
We are in tune with the cultural, demographic, and economic trends that shape the hotel industry, and we help our hospitality PR clients and professional partners leverage their unique differentiators and elevate their presence across every communication medium. Our team has supported the launch of new concepts in major metropolitan areas and developed hospitality PR strategies for ultra-boutique destinations and properties that strive to stand out within a crowded marketplace.
Identity also has experience helping stakeholders navigate critical hotel PR moments, such as property rebrandings, investment announcements and high-profile crisis situations. Our expertise in aligning external communications with internal employee messaging makes us an invaluable partner for hospitality companies who wish to celebrate major milestones or navigate unforeseen challenges.






WHO WE WORK WITH






WHO WE WORK WITH












Looking for the Best Hospitality PR Firm? You’ve Found It.
Identity works with leading and emerging hospitality brands to activate and supercharge their PR and marketing efforts, including:
Industry Awareness & Visibility
We work with every major hospitality, hotel and real estate publication in the United States, ensuring our clients’ announcements, investments, thought leadership stories and major business moves receive maximum coverage.
Property PR and Marketing
From property branding and initial ground-breaking moments to headline-making grand openings and influencer activations, we support the full lifecycle of PR, marketing and communications at individual properties.
Crisis Management Counsel
We are the industry’s leading crisis management agency, providing messaging, PR, social media and integrated communications support to our hospitality PR firm clients across the country.
Hotel Executive Visibility
Identity works with some of the industry’s most notable C-suite leaders, helping them craft compelling messages for every key audience, ranging from internal employees and operating partners to investor groups and LinkedIn connections.
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