Award-winning hospitality PR services for hotel owners, operators, investors and managers
Identity is a leading hospitality PR firm with deep, hands-on experience supporting hotel brands, developers, operators and management companies across the United States. Our industry knowledge translates directly into measurable traction, stronger visibility and lasting value for our clients.
PR expertise built for the hotel industry
We work closely with hotel owners, management companies, investors and operators to position their companies, properties and portfolios for long-term success. We understand the unique issues, performance metrics and decision-making pressures that shape today’s hospitality landscape––we help our partners communicate with clarity, confidence and purpose.
As one of the nation’s leading agencies in hotel public relations, Identity has extensive experience elevating hospitality brands through strategic storytelling. We build thought leadership platforms for executives, generate awareness of new developments, coordinate hotel grand openings and highlight major milestones across business, consumer, trade and social media outlets.
With trusted relationships among key hospitality reporters and online influencers, we ensure your story drives recognition, credibility and demand.
Trusted support during high-impact hotel moments
We stay closely connected to the cultural, demographic and economic trends shaping hotel performance and guest expectations. Our team has launched new hotel concepts in major metropolitan markets, built PR programs for ultra-boutique destinations and strengthened the visibility of properties competing in crowded regional landscapes.
Identity also partners with hospitality companies to navigate critical and sensitive PR situations. From property rebrandings and capital investment announcements to high-profile crisis events, we bring senior-level expertise to every communication moment. Our ability to align external messaging with internal employee communications makes us a valuable strategic partner for hotel companies looking to celebrate milestones or respond to unexpected challenges.
WHO WE WORK WITH
WHO WE WORK WITH
What We're Known For
Identity works with leading and emerging hospitality brands to activate and supercharge their PR and marketing efforts. Our areas of expertise include:
Industry Awareness & Visibility
Identity works directly with every major hospitality, hotel and real estate publication in the United States, ensuring our clients’ announcements, investments, executive insights and major business milestones receive maximum national and local coverage. Our media relationships and hospitality PR expertise help hotel companies achieve sustained visibility in the outlets that influence owners, operators, guests and investors.
Property PR, Marketing & Launch Support
From branding and early development milestones to headline-making hotel grand openings, activations and influencer experiences, we support the full lifecycle of property-level PR and marketing. Our programs help hotels stand out in crowded markets, drive guest demand, and build long-term recognition across business, consumer, travel and lifestyle audiences.
Crisis Communication & Reputation Management
Identity is widely recognized as a leading crisis management partner for hotel and hospitality brands, providing rapid-response messaging, media relations, social media guidance and integrated communications counsel. We help hotel owners, operators and management companies navigate high-stakes moments with clarity, speed and strategic alignment—protecting reputations and ensuring business continuity.
Hotel Executive & Leadership Visibility
We partner with some of the hospitality industry’s most notable C-suite leaders, helping them articulate compelling messages for every key audience—from employees and operating partners to investors, analysts and LinkedIn communities. Our executive visibility programs strengthen leadership credibility, elevate brand authority and ensure consistent thought leadership across the hotel ecosystem.
Where You’ve Seen Our Hotel PR Clients
What Our Clients Say
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