We create and accelerate impactful PR programs for top automotive & mobility brands.
Strengthened by our Detroit roots, Identity provides local, national and global public relations expertise and end-to-end communications support to automotive and mobility brands.
Identity has a track record of partnering with automotive companies since opening our doors in 1998. As an automotive PR firm, we bring the industry acumen, strategic vision, enterprise-level digital tools and outstanding media relationships to the mobility industry. Our automotive PR client partners have covered virtually every aspect of the industry, ranging from automotive auction companies and dealer research firms to electric vehicle manufacturers and Tier 1 automotive suppliers.
Our award-winning automotive PR, marketing, creative and digital media programs have helped multiple domestic and global organizations align communications with broader corporate goals, from increasing visibility and navigating crisis moments to talent marketing and effective internal communications.
Today’s modern automotive PR and communications programs require both uniquely creative thinking and consumer-style marketing and media engagement. Identity brings both to the table. In other words, you won’t find the same automotive marketing playbook in our toolbox. Rather, we bring fresh ideas, cross-industry strategies and top-tier industry, business and consumer media connections to the engagement.




WHO WE WORK WITH




WHO WE WORK WITH








Take your brand from zero to 100.
Companies hire Identity as their automotive PR firm to help accomplish unique communications goals and business objectives. Our areas of expertise include:
High-Impact Attention and Awareness
Identity packs a powerful 1-2 punch: deep industry automotive media connections, supercharged by consumer-brand expertise. We know the angles and themes that get automotive, mobility, business and consumer reporters talking, and position our clients–and their announcements–as must-cover news.
Product and Technology Launches
From press unveils at national conferences to high-touch, ride-along moments, our team provides the automotive PR expertise needed to effectively launch and promote new SaaS solutions, data reports, product lines and vehicles.
Lead Generation and Strategic Relationship Marketing
As a HubSpot Solutions Partner, we are experts at deploying targeted and surgical communications to industry decision-makers, expertly marketing everything from connected vehicle technology launches to value-driven software solutions.
Crisis Management
We’ve served as a guiding hand and expert counsel to automotive brands and suppliers facing brand-defining moments. Our team expertly navigates the most visible corporate and emergency crisis moments.
Full-Service Marketing Programs
In addition to strategic PR service, we build and execute end-to-end communications programs, featuring social media, video production, executive thought leadership, e-book and white paper creation, graphic design, website development, product and service branding and more.
Where You’ve Seen Our
Automotive PR Clients
What Our Clients Say
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