rooms to grow

Identity works closely with management companies, hotel owners, investors and operators to position their companies, properties and portfolios for success. We understand the issues impacting this industry and the metrics that are driving today’s decisions at a leadership level.

As one of the leading hospitality PR firms, Identity has significant experience in positioning hotel companies and their leadership as powerful experts, generating awareness of new projects, coordinating grand openings and highlighting major milestones across business, consumer, trade and social media. With outstanding relationships with key industry reporters and online influencers, our approach is centered on telling great stories, leading to valuable and impactful recognition and visibility.

We are in tune with the cultural, demographic, and economic trends that shape the hotel industry, and we help our hospitality PR clients and professional partners leverage their unique differentiators and elevate their presence across every communication medium. Our team has supported the launch of new concepts in major metropolitan areas, and developed hospitality PR strategies for ultra boutique destinations and properties that are striving to stand out within a crowded marketplace.

Identity also has experience helping stakeholders navigate critical hotel PR moments, such as property rebrandings, investment announcements and crisis situations. Our expertise in aligning external communications with internal employee messaging makes us an invaluable partner for hospitality companies who wish to celebrate major milestones, or navigate unforeseen challenges.