motown's PR landscape

Detroit is a world-class city with an extraordinary history, an exciting present and a bright future—a dynamic hub of technological innovation and entrepreneurial energy. With more than two decades of marketing and PR experience in and around the Motor City, Identity understands its media, business and consumer landscape better than anyone else.
We work with Detroit-based companies looking for increased visibility, including national and international brands looking to break into the Southeast Michigan market, and companies seeking awareness and excitement around high-profile projects, events and opportunities in the region.
Identity has everything you need to craft a strong Detroit communications strategy, including proven ability to:

  • Raise visibility
  • Generate buzz
  • Develop qualified leads
  • Build a social media following
  • Work with members of Detroit-area media
  • Coordinate major press announcements, activations and consumer experiences

who we work with

What they say

As a global organization entering the Detroit market for the first time, it was very important for us to have strong partners with a deep understanding of the region’s business, media and event landscape. Identity was able to connect us with influential Detroit decision makers and media members, resulting in successful establishment of the WeWork brand in the fabric of this unique city. The team’s energy and creativity helped make our launch both on strategy and on brand.

Leor Reef, Manager, Public Affairs - Midwest, WeWork

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