Mixed-Use visionary becomes an industry icon

Development company becomes one of the most admired in the United States.

Our Approach

For one of the most innovative minds in mixed-use town center development, the challenge wasn’t coming up with the next “big thing” for him to share–it was creating a plan to effectively amplify his messages and vision.

Identity recognized early on in our relationship with Yaromir Steiner, founder and CEO of Steiner + Associates, that he was a true visionary. Our goal was to amplify his insights and perspectives, capture his creativity and innovation and communicate these differentiators in a way that showcased his thought leadership and moved the industry.

Since the opening of Easton Town Center in 1999, Identity has secured more than 1,500 high-impact national media placements including feature stories, Q&A’s, expert quotes, bylined articles and project profiles. We have consistently generated coverage in the New York Times, Wall Street Journal, USA Today, Urban Land, Financial Times, Mortgage Banking Magazine, Shopping Centers Today, Globe Street, Shopping Center Business, Chain Store Age, National Real Estate Investor, Real Estate Forum and hundreds of other local and national publications. We have been successful in positioning Steiner as one of the most sought-after speakers on sustainable, mixed-use town centers and development in the world.

As a result of Identity’s strategy and strong media relationships, where there is conversation or coverage about design, integration or performance of great mixed-use environments, Steiner is present.

What We Did

Identity deployed the following strategies and tactics in order to achieve success:

  • Media Relations & Marketing

    • Community Relations
    • Media Training
    • Event Planning and Management
    • Executive Training and Coaching


  • 1,500 high impact media placements generated
  • 60+ byline articles written and placed in national business and industry trade publications
  • 24+high profile speaking engagements coordinated
  • 8Msquare feet of mixed-use projects successfully opened