augmented reality that’s transforming manufacturing
Light Guide Systems, an augmented reality tool created by OPS Solutions, transforms manual assembly and manufacturing processes for companies worldwide. Through strong media relations and digital media components, Identity was tasked with spreading the news of their groundbreaking technology locally, nationally and overseas.
We leveraged a multi-pronged media strategy, encompassing both earned and paid media, to ensure Light Guide Systems was visible to the audiences that matter most. Identity also managed a robust social media program for the augmented reality company, and consistently created strategically targeted, high-quality content for their blog.
strategy for success
Identity deployed the following tactics and strategies in order to achieve success for Light Guide Systems:
media relations
Identity executed a robust media relations strategy for Light Guide Systems, establishing them as a leader in the B2B augmented reality space. Since they are a global company, this included placements in publications around the world, including high-profile outlets like Huffington Post, Bloomberg, Yahoo Finance, Reuters and more.
social media
In order to promote Light Guide Systems, Identity created and maintained a robust social media presence that included Twitter and LinkedIn, consistently growing and engaging an audience of highly targeted industry decision-makers with quality content.
content creation and thought leadership
Identity regularly wrote and published dozens of high-quality content pieces to the Light Guide Systems blog surrounding Light Guide Systems, its team, its products and the AR industry in general—often interviewing subject matter experts within the organization to get the necessary information for assembling in-depth and factual posts. Our content efforts helped to improve organic search ranking for dozens of targeted keywords, establishing the brand as an industry thought leader and promoting the company to prospective clients and talent.
Additionally, Identity coordinated the naming of founder Paul Ryznar to the highly coveted Forbes Technology Council, where he was able to author articles on behalf of the publication centered around highly targeted topics.
