launching a 1.3-million-square-foot shopping & lifestyle center
Located just outside Cincinnati, Ohio, Liberty Center is the latest in a long line of iconic Steiner + Associates regional mixed-use destinations—a 1.3-million-square-foot center with innovative and engaging experiential elements. Identity was tasked with developing and executing a strategic integrated public relations campaign to create buzz about the commercial real estate project leading up to the grand opening and beyond.
Through Identity’s crafting of compelling local, trade and national media stories, a comprehensive social media program and on-the-ground strategy, Liberty Center opened to great fanfare and has rapidly established itself as one of the premier mixed-use destinations in the United States.
strategy for success
Identity deployed the following tactics and strategies in order to achieve success for Liberty Center:
media relations
Identity crafted compelling stories that were shared at prominent retail trade shows and featured in virtually every major national trade publication—including Shopping Center Business, Chain Store Age, GlobeSt, Midwest Real Estate News and more. There were more than 100 national media placements secured, a level of blanket coverage that raised awareness and interest among retailers and other potential tenants.
social media program development
Identity developed a comprehensive social media program on behalf of Liberty Center to help engage it’s local community. After establishing the center’s digital footprint across key social media channels, Identity utilized drone flybys and engaged in custom photography to capture the attention of potential guests within the local community.
live event activation
Identity coordinated and executed an on-the-ground strategy that highlighted the center’s many festivities. Utilizing a combination of photography apps and live streaming platforms, Identity covered more than a dozen events in the opening weekend alone—including carriage rides, live musical performances and fireworks displays.
