Elite Imaging Systems

Elevating Elite Imaging Systems’ Brand to Embody the Company’s Position as a Leading Technology Provider

Identity takes Elite Imaging Systems through rebranding process, leading to the development of a new brand identity and supporting marketing collateral, including a mobile-optimized website with a 50-item product matrix.

Our Approach

Since its founding in 1994, Elite Imaging Systems (EIS) has been focused on providing organizations with innovative office technology and document management solutions. As an industry leader, EIS partners with some of the biggest names in office technology to ensure its customers have access to top-of-the-line equipment and industry-leading software.

As the company grew from a two-person startup to the largest Copystar/Kyocera dealer in Southeast Michigan, EIS’ brand image and messaging was in need of a refresh.

To reflect the evolution of the business, and its position as a leading office technology provider, Identity led EIS through a strategic rebranding process that involved the development of a new logo and the creation of impactful messaging that would serve as the foundation for future marketing efforts.

To support the establishment of a refreshed visual identity, we created supplemental marketing materials to bring the voice of the brand to life, including new business cards, a promotional brochure, proposal templates, pocket folders and a vehicle wrap.

We also managed the process of designing and developing a mobile-optimized website containing a product matrix with nearly 50 different printers and dynamic search filters in less than four months.

What We Did

Identity deployed the following strategies and tactics in order to achieve success:

  • Creative

    • Brand Strategy
    • Brand Standards Guide Development
    • Logo Development
    • Identity Development (Letterhead, envelope, business card, etc.)
    • Website Design & Development
    • Creative Copywriting
    • Signage & Large Format Graphics
    • Print Design


  • 1new logo
  • 5supplemental marketing assets
  • 3months to design & develop website
  • 50item product matrix