We often hear that today we live in an “all about me” society. Everything from fast food to fast promotions is now considered more the norm than in previous generations. This weekend, while attending the “My Coke Fest” Sunday evening in downtown Detroit, the name said it all. My friends and I stood as part of a crowd of thousands ready to watch Fergie perform a free concert as part of the NCAA Final Four weekend. What put the “my” in the “My Coke Fest” was across the stage and on the large television screen next to it, the crowd could text messages and photo messages and see them appear. (Of course, I had to try it out. And my text did appear!). Despite some of the friendly messages from fans, there were also a range of obviously phony marriage proposals and the like. I guess “my” is whatever you want it to be. Similarly, a range of websites now have “my” as part of their url – like FOX affiliates nationally. I understand and appreciate the personalized strategy behind this. Get visitors to feel like it is their information that fits their needs and they’ll come back for more. Now, with social media begging the question daily “is news what I want it to be?” That statement is currently proving to be true. I guess only time will tell.