We cultivate and grow Michigan's top cannabis brands
This blooming industry requires a thoughtful approach to navigate the marketing and communications needs of emerging brands alongside local and state regulations.
As Michigan’s leading cannabis PR firm, Identity has developed, launched and supported some of the largest medical and recreational marijuana organizations in the Midwest.
Combining a deep understanding of the industry and the power of our in-house disciplines across the Modern PR Mix, we build killer brands, develop compelling messaging, identify stellar influencer partners, design disruptive creative and craft the right media stories to achieve the sweetest high—success.
WHO WE WORK WITH
WHO WE WORK WITH
What We're Known For
Organizations hire Identity as their cannabis PR agency to help accomplish unique communications goals and business objectives, including:
Strategic PR Planning
We help nonprofit executives and their communications staff determine where PR and marketing can best be deployed to support the most critical moments, events and milestones.
Heightened Awareness and Attention
Identity uses the most modern playbook to tell incredible nonprofit PR stories, delivering high-impact media attention that can be re-used and maximized to drive member and donor interest across every channel. We pair our media expertise with fully integrated communications services, ranging from video creation and social media management to event support and creative design.
Event Amplification and Support
Using a combination of media relations, digital advertising and other powerful outreach tools, we help our nonprofit PR clients drive attendance to important fundraising events that ensure organizational success. Identity also helps nonprofits conceptualize, brand and launch events from scratch.
Membership Promotion
Identity has significant expertise working with membership-based nonprofits to amplify their programming, reach new professional members and attract sponsors.
Crisis Management Counsel
We’ve served as a guiding hand and expert counsel to nonprofits facing touch moments, including executive transitions, fundraising challenges and service interruptions.
IT’S TIME TO
LEAVE A MARK
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