A fresh perspective on the role of public relations
The Modern PR Mix represents the lens through which we view the world of communications in today’s rapidly evolving media ecosystem. We push our clients to think bigger, and look at what’s possible when communications channels work in concert using PR-led, campaign-style thinking.
With the Modern PR Mix, Identity infuses what makes public relations effective–amazing story angles, timely and culturally-relevant moments, and amazing visuals–into everywhere companies communicate. PR, marketing, sales, talent attraction and risk management all benefit from a cohesive, yet nimble, strategic framework.
When it comes to generating awareness for our clients, deploying the Modern PR Mix is what we do best, and there is no better partner to help you maximize your message.
We put PR at the center of strategic communications
Our philosophy on PR and business success dictates that any communications effort with the goal of educating, entertaining or influencing a key audience lives within the specialization of public relations.
We felt this in our bones when we first started writing about the impact of the Modern PR Mix back in 2017, and still believe in the philosophy today. It's why most modern PR strategies now leverage every tool in the toolbox, and cross lines in order to tap into channels and mediums that often lived in silos.
However, connecting channels is simply not enough. Communications and marketing need to be unified under a shared vision of success, with specific principles guiding decisions and measures of success. From our perspective, great PR builds credibility and motivates people to take action like no other area of communications. The right story, visual and message can have a massive impact. And every function within a company should borrow from PR best practices to impact their goals.