Great Logos Are Like Easter Eggs
By: Mark Winter
The meanings behind the most clever brand logos are a bit like Easter eggs: the harder to find, the more the fun.
When done artfully, graphic representations of a company’s brand voice can reinforce messaging, visually depict brand purpose, spur conversation and support ongoing recognition.
Can you spot the Easter eggs in these famous brand logos? Get them all right, and you can win an Identity prize pack! See below for details…
Guess the full and complete meaning of all five logo concepts presented. From those who answer correctly (or reasonably correctly), a winner will be chosen at random to receive a copy of The Go-Giver, a fantastic business parable, as well as some Identity swag and perhaps other “Easter-eggy” surprises. Have at it in the comments section!
If no one gets them all 100% correct, we will pick any commenter at random, regardless of “correctness,” so don’t be shy!
