In many of the social media presentations I've given to public and private groups, I've referenced the social media usage surveys completed by global public relations firm Burson-Marsteller.
One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting:
- There was a 25% increase in the number of Fortune 100 companies using the four major platforms researched (Facebook, Twitter, YouTube, corporate blogs and microblogs).
- Twitter is emerging as the predominant social media platform used by corporations.
- The average number of followers per corporate account increased 241% in the last year.
- 36% of corporations maintained blogs.
Check out the full report below.
Burson-Marsteller 2011 Global Social Media Check-up
View more presentations from Burson-Marsteller
The 2024 PR Trends We’re Ready For
No one can predict the future, so when it comes to 2024 PR trends, our team is sticking to what we know.
On the Spot at Hubspot Inbound 2023
Hear one gamelover's experience at Hubspot Inbound 2023 in Boston, where the theme of the week was Think Bigger. Partner Better.