Making an Impact in the Metro Detroit Hiring Market
How Identity helped one staffing company broadcast its unique approach and exponential growth to key audiences.
Impact Management Services experienced incredible growth through 2014 and 2015. The company was included on the Inc. 5000 Fastest Growing Companies list for the fifth consecutive year, selected as a Crain’s Detroit Business Cool Place to Work, opened a new office in Chesterfield Township to meet growing client demand, expanded into the Chicago market and added a new layer of senior leadership to its team. Impact challenged Identity to help share its exciting growth story and out-of-the-box approach with southeast Michigan, and to raise awareness about the company’s need for talent—both internally and externally for its clients.
Utilizing timely statistics about the spring job outlook in Michigan and Impact’s growth, Identity positioned Impact Founder and CEO Pete Davis as an expert on workplace culture among southeast Michigan broadcast media, as well as national trade media. In a one-month time span, Impact was featured in a detailed television package on WXYZ Detroit about his company’s plans to hire, as well as showcased in a live, in-studio television segment on FOX 2 Detroit sharing Davis’ behind-the-scenes insight into the hiring market and talking about Impact’s unique culture and job opportunities. Additionally, Pete’s advice for job seekers aspiring to make a career changes was highlighted prominently in an article on The Street, which reaches more than 4 million readers each month.
The extensive media coverage resulted in significantly increased exposure and generated hundreds of calls to Impact’s office from interested job seekers who wanted to join the team. To ensure these opportunities lived long past the end of the broadcasts and run dates, we leveraged our proven maximization process to ensure existing and potential clients, and the company’s talent pool, saw the coverage and understood the company’s story and credibility.
What We Did
Identity deployed the following strategies and tactics in order to achieve success:
Media Relations & Marketing
- Media Relations
- Media Training & Public Speaking
- Internal Communications
- 1live in-studio TV segments in Detroit
- 4Mreaders reached nationally through The Street
- 1extensive TV package in Detroit
- 200+ calls from interested applicants