Setting the course for Social Media Success
We are living in a time where two billion people are using Facebook each month. Social technology is ubiquitous and easily accessible. If a company doesn’t allow employees to access social media in the office, they only need to turn to their smartphones.
The real conversations taking place inside companies isn’t if a social media makes sense, it is how to build a presence that makes an impact.
Companies around the world have tasked Identity with building comprehensive strategies and long-term program recommendations on their behalf, as well as identifying ways to get additional performance from existing efforts. We understand what it takes to set the right objectives and relevant goals and how to navigate the conversations of what social media can and cannot do through the lens of a larger communications strategy. We arm internal marketers with big ideas and proof points that can be presented to leadership, helping to address concerns and build excitement around digital and social media marketing.
By partnering with Identity, we bring our technical horsepower, deep expertise and creative problem solving to build, drive or enhance any social media program.
What we do to build effective strategies:
- Social media strategy and needs analysis
- Social media risk assessment
- Social media goal and objective setting
- Technology and platform recommendations
- Budgeting and investment recommendations
- Execution and management plans
- Leadership presentations