Keeping You Connected with Raving Fans
Conversations about your company are happening whether you know it or not. They are in forums, social channels and on public review sites daily. Consumer behavior has also changed drastically. Instead of using a phone, they turn to Facebook Messenger or Instagram to ask important questions about what you do, where they can buy and when you’re open.
Consumers want stories that matter to them and come across as authentic, engaging and non-interruptive. At the same time, you may have raving fans—clients, employees and industry peers who want to regularly hear from you. Social media is the best channel to take your message to the audiences who matter and share it in a place where they spend their time.
Identity has counseled companies of all sizes, from the country’s largest brands to hot emerging startups, on how to best build and manage communities that care about what they have to say. Our team has experience managing communities of more than 500,000 fans and have helped dozens of companies start from scratch.
We identify the right audiences, build the content that sticks and help companies grow and scale their presence on the most popular, relevant and emerging social media channels. We also work with product, legal, human resource and customer care teams to build response plans for challenging customer interactions, product reviews and employee feedback.
The result is an end-to-end approach to create thriving communities that play an important role in your daily marketing efforts.
What we do to help build vibrant communities:
- Social media needs analysis
- Channel set up and launch
- Workflow and response creation
- Editorial calendar creation
- Conversation and engagement promotion
- Creative and multimedia production
- Social media advertising
- Measurement and analysis