Training and Coaching to help you master the media

Working with the media is a specialized and nuanced skill. And whether your interaction with the media is planned, or unplanned, it’s important that your executives and key spokespeople know how to navigate conversations effectively and avoid getting caught off guard.

Identity is highly experienced in all facets of working with the media and harnessing its unmatched power. Our team of media experts can provide your leadership and management team with the knowledge, skills and understanding on how to properly interface with the media in a way that adds value and avoids pitfalls.

We pull back the curtain on how decisions are made of what merits coverage and how to best engage with different media types.  Our approach will prepare your spokespeople to put their best foot forward whenever the media comes calling. We also use our unique skillset to train company leaders to feel comfortable as both a media source as well as speaking confidentially as a thought leader during speeches, panels and roundtables.

What we do to ensure you effectively navigate the media:

  • Media training best practices and prep sessions
  • Leadership presentations on media management
  • Management and executive training
  • Crisis training
  • Mock interviews
  • Executive presentation training and coaching