CINCINNATI, Ohio, January 30, 2009 — Cincinnati-based Basement Living Systems U.S.A., a custom basement manufacturing and installation firm and franchise operator, has changed its name to Room Evolutions. Room Evolutions President and COO Tom Rothrauff made the announcement.
The company is proud to offer the next generation of custom home remodeling services through Room Evolutions. Evolving consumer needs and the drive to increase market awareness of the company’s modern basement finishing products, franchisees and new technology, compelled Room Evolutions to revisit the original name and find a branding solution to better reflect the impressive products and services of the company.
“The Room Evolutions brand presents a clearer name description of our services for our franchisees and to our clients,” Rothrauff said. “It will also establish a stronger connection with our audiences and strengthen our overall position in the marketplace as a custom remodeling service provider. Our franchisees will still continue to take consumer’s needs to the next level by offering remarkable, top-of-the-line products and service.”
To accompany the name change, Room Evolutions is rolling out a new branding campaign with a modern look and logo to accurately represent the company.
Room Evolutions is affiliated with Champion Window, Manufacturing and Supply Company and is committed to executing superior service. Room Evolutions and its franchisees provide the finest quality modern basement finishing products, combined with worry-free installation and service.