NEW YORK, September 22, 2010 — New York-based RCS Real Estate Advisors, the pre-eminent real estate advisory firm to the retail industry, has expanded their previous portfolio optimization engagement with Perfumania, Inc. to now serve as their outsourced real estate department. RCS Real Estate Advisors President and CEO Ivan L. Friedman made the announcement.
Retained earlier this year to analyze Perfumania’s retail real estate portfolio and identify cost savings opportunities, RCS has extended their engagement to provide ongoing management of Perfumania’s real estate portfolio. In addition to seeking rent relief and lease terminations, where appropriate, new services include a focus on negotiating cost-effective renewals and seeking new store opportunities.
“RCS is working hard to increase the overall financial performance of the Perfumania brand,” said Friedman. “Our retail real estate expertise, coupled with their ongoing success as the nation’s leading specialty perfume and fragrance retailer, has already proven to be a winning partnership.”
RCS Real Estate Advisors was borne of professionals with decades of retail experience, who have been delivering meaningful and measurable results for retailers since 1981. The firm specializes in analyzing real estate portfolios, reducing occupancy costs and expanding footprints. Key transactional services include portfolio assessments, renewals, lease restructuring, terminations, dispositions and site selection. RCS also goes beyond the initial transaction to provide continuous management of a portfolio, ensuring the real estate performs at its optimal level. For more information, please visit www.rcsrealestate.com.
Perfumania, Inc. is the nation’s leading specialty perfume and fragrance retailer specializing in the sale of genuine designer fragrances, bath and body, cosmetics and skin products, and related gifts and accessories for men, women and children. To learn more, please visit www.perfumania.com.
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