SOUTHFIELD, Mich., December 29, 2010—Michigan-based Outside Hub, the largest and fastest growing vertical advertising platform reaching outdoor enthusiasts online, announced today that it will serve as a co-title sponsor with Chevrolet of the 2011 Archery Trade Association (ATA) Trade Show. Outside Hub CEO David Farbman made the announcement.
The ATA Trade Show will take place January 6-8 in Indianapolis. Featuring more than 500 exhibitors, 1,000 independent retail shops and nearly 9,000 total attendees, the annual event is the largest archery and bowhunting showcase worldwide, hosting industry manufacturers, distributors, sales reps, retailers and media.
Owned and operated by the ATA, the show is closed to the public and is an order-writing event. Attendees at the trade show are not only engaged in business, but passionately pursue their outdoor interests, which is in direct alignment with the focus of Outside Hub, serving as the information engine of the outdoors online.
“The ATA unites an archery and bowhunting industry that provides equipment, products, services and professional expertise for more than 13 million of North America’s bowhunters and archers, so it’s a natural partnership for Outside Hub,” said Farbman. “We share the same audience and together we can provide value-added media opportunities for this critical group.”
Outside Hub has evolved into a fully-integrated, multi-platform multimedia provider, delivering unique advertising opportunities, marketing campaigns, fresh and compelling content, and a specialized suite of online resources that drives traffic, engages consumers and builds brands. An increasingly diverse and robust range of resources has helped Outside Hub become a leading industry innovator—establishing the Outside Hub network as a recognized content source for all things outdoors online. The company reaches millions of people daily in the hunting, shooting, fishing, camping, hiking, mountain sports, powersports and boating communities.
Founded in 2007 by David Farbman, Outside Hub is the leading vertical advertising platform reaching outdoor enthusiasts online. With a comprehensive network of more than 400 websites, Outside Hub offers a complete suite of services including traditional display ads; customized ad services, including email blasts, widget placements, dedicated forum threads, surveys and sweepstakes, etc.; editorial content; optimization and reporting; campaign targeting and creative services. Outside Hub is headquartered in Southfield, Mich. with offices in Chicago, Ill., Minneapolis, Minn. and New York, NY. For more information, go to www.outsidehubmedia.com.