SOUTHFIELD, Mich., March 2, 2011—Steven Petersen has been named Director of Sales in the Midwest for Michigan-based Outside Hub, the largest and fastest growing vertical advertising platform reaching outdoor enthusiasts online. Outside Hub CEO David Farbman made the announcement.
Petersen will be located in the company’s Chicago office and will be responsible for overseeing sales activities and client relationships for Outside Hub throughout the entire Midwest region. He joined Outside Hub in 2008 as an account manager and began selling for the company.
“Steve is tasked with managing some of our longest-held and most valued partnerships, as well as, focusing on the strategic expansion of the company’s book of business in the Midwest,” said Farbman. “He is experienced in selling our unique and expansive service offerings and brings a strong background in communications to our executive team.”
Prior to joining Outside Hub, Petersen attended Michigan State University, where he earned a Bachelor’s degree in communication.
Outside Hub has evolved into a fully-integrated, multi-platform multimedia provider, delivering unique advertising opportunities, marketing campaigns, fresh and compelling content, and a specialized suite of online resources that drives traffic, engages consumers and builds brands. An increasingly diverse and robust range of resources has helped Outside Hub become a leading industry innovator—establishing the Outside Hub network as a recognized content source for all things outdoors online. The company reaches millions of people daily in the hunting, shooting, fishing, camping, hiking, mountain sports, power sports and boating communities.
Founded in 2007 by David Farbman, Outside Hub is the leading vertical advertising platform reaching outdoor enthusiasts online. With a comprehensive network of more than 400 websites, Outside Hub offers a complete suite of services including traditional display ads; customized ad services, including email blasts, widget placements, dedicated forum threads, surveys and sweepstakes, etc.; editorial content; optimization and reporting; campaign targeting and creative services. Outside Hub is headquartered in Southfield, Mich. with offices in Chicago, Ill., Minneapolis, Minn. and New York, NY. For more information, go to www.outsidehubmedia.com.