SOUTHFIELD, Mich., February 7, 2011—Nick Benson has joined Michigan-based Outside Hub, the largest and fastest growing vertical advertising platform reaching outdoor enthusiasts online, as Director of Corporate Development. Outside Hub CEO David Farbman made the announcement.
Benson will work closely with Outside Hub’s management team to identify and execute creative initiatives to fuel Outside Hub’s growth in the areas of new business formation, strategic partnerships and acquisitions.
“As Outside Hub continues to rapidly increase our multimedia service offerings and grow as an expanded advertising platform, Nick will work to aggressively seek out new opportunities to best utilize Outside Hub’s capabilities,” said Farbman. “He is skilled in finding the right people and the right places to fuel growth – and we’re excited to have him serve in this role to assist us in taking our company to new heights at such a pivotal time in its history.”
Prior to joining Outside Hub, Benson served as a derivatives trader with Chicago-based Belvedere Trading. He earned a Bachelor’s degree in history as well as a Master’s degree in sports management and statistics from The University of Michigan. In addition, he currently holds a position on The University of Michigan Club of Chicago’s Executive Board.
Outside Hub has evolved into a fully-integrated, multi-platform multimedia provider, delivering unique advertising opportunities, marketing campaigns, fresh and compelling content, and a specialized suite of online resources that drives traffic, engages consumers and builds brands. An increasingly diverse and robust range of resources has helped Outside Hub become a leading industry innovator—establishing the Outside Hub network as a recognized content source for all things outdoors online. The company reaches millions of people daily in the hunting, shooting, fishing, camping, hiking, mountain sports, powersports and boating communities.
Founded in 2007 by David Farbman, Outside Hub is the leading vertical advertising platform reaching outdoor enthusiasts online. With a comprehensive network of more than 400 websites, Outside Hub offers a complete suite of services including traditional display ads; customized ad services, including email blasts, widget placements, dedicated forum threads, surveys and sweepstakes, etc.; editorial content; optimization and reporting; campaign targeting and creative services. Outside Hub is headquartered in Southfield, Mich. with offices in Chicago, Ill., Minneapolis, Minn. and New York, NY. For more information, go to www.outsidehubmedia.com.